Net Profit Pulled Up 500 Million Yuan Gap, The United States Lost Its Performance Against Semir

After two years of competition, Semir and Metersbonwe, the world's top ten brand names, have lost 500 million yuan in net profit because of different brand development strategies.

According to the latest report released by the two major brands in the first half of the year, the net profit of the United States fell by 152.98% compared with the same period last year, and Semir's net profit increased by 22.94% over the same period last year.

In the eyes of the United States and the United States, franchisees have become an important factor to drag down their performance, but they are actually tired of the development of multi brand strategy in the United States in recent years.

In the two companies' financial reports, this year, the United States

To negative numbers, -9476.02 million, Semir net profit of 423 million yuan.

By the time of the press release, the shares were priced at 7.79 yuan per share and Semir was 22 yuan / share.

For this decline in performance, the United States believes that although direct sales revenue to achieve positive growth, but the franchise channel adjustment lag behind the direct channel of the same period of decline, which has become an important factor affecting the company's first half performance.

In the US bond financial report, although the main business revenue increased by 5.09% over the same period, the number of franchisees fell by 20.51%.

On gross margin, Direct stores fell 2.41% by a year ago, and the franchisee plunged 28.02%.

The US side said that the decline in the futures quota of franchisees led to a sharp drop in revenue from franchisees.

Mei bang and Semir are China's leisure Wenzhou.

Because of similar location, they have been competing for ten years since their establishment.

At the beginning, the United States has always been the leader in the industry.

In 2003, the United States invited Jay Chou to endorse the "unusual way", which brought about a substantial increase in performance. At the same time, it also opened up a large number of Chinese casual wear brands.

Prelude.

But the two sub brands of the two companies have become the key to reversing the situation - ME&CITY, a high-end city brand, and Semir's Barbara.

In 2008, the United States launched the high-end city brand ME&CITY, not only in 2009, using all the direct business mode, and the store has more than 500 square meters of stores, and also called "jailbreak" actor Wentworth Miller as spokesperson.

However, high investment has not brought high output, and the United States, which has always been targeted at fashion and low price, has not been bought by consumers after the introduction of high-end secondary cards.

ME&CITY due to poor performance led to the closure of busy lots of shops.

ME&CITY evacuated Wangfujing in Beijing in 2014, and the 2000 square meter store in Huaihailu Road, Shanghai, was also closed in 2012.

Unlike the choice of Smith Barney, Semir caught it.

The opportunity to create a children's wear brand balbara in 2002.

In 2005, sales of Barbara amounted to 300 million yuan, but in the first half of this year, turnover reached 1 billion 424 million yuan, occupying the vast majority of the 1 billion 902 million yuan of main business.

Since then, the United States has also introduced the brand of children's wear, but it has not played a significant role at present.

Now, the two companies have new moves.

Semir chose to focus on children's clothing, and jointly invest with some employees of the company to set up the Shanghai Macal children's dress Limited by Share Ltd, setting up a new children's wear brand named Macal, who is 2-6 years old.

Unlike Semir's focus on children's clothing development, the United States began to explore the pformation of the Internet.

In July this year, the US fundraising fund raised 9 billion yuan to pform the Internet to build the "intelligent manufacturing" industry supply chain platform, O2O all channel platform construction, and the Internet big data cloud platform core project.