Gold Jewelry Has Been Classified As "Hard And Luxurious" Product In Recent Years.

Looking at the whole list, we can find that the number of companies running leather goods and garments is the largest, followed by watch brands, while the fourth local brands, Zhou Dafu, sixteenth old Feng Xiang, twenty-fourth Zhou Shengsheng, twenty-fifth Lufu group and thirty-seventh Zhejiang Ming jewellery are all the main gold jewelry brands.

Gold jewelry has been classified as "hard and luxurious" product in recent years, determined by the natural scarcity of its selected materials.

Local brands can enter the top ten of global luxury goods, which is a success. It also reflects the development of local luxury goods industry, but most of them are confined to one area of jewelry brand with "natural luxury gene", which reflects that the construction of local luxury brands is still far behind that of traditional luxury brands.

When Chinese consumers bought 46% of the world's luxury goods at $106 billion in 2014, how much did they contribute to local brands?

DDT (Deloitte), an international consultancy, recently released the Global Powers of Luxury Goods report (2015 Goods) to effectively manage the number of luxury goods companies in the world.

In the report data,

There are 29 and 11 companies in Italy and France, which are listed as the top brands of luxury goods. China has a total of 7 companies entering the list of top 100 companies.

LVMH, the industry's number one luxury group, ranks first in the list with annual sales of $21 billion 700 million.

The Swiss watch carrier Richemont, a high-end wrist watch brand such as Jaeger Le Coulter, ranked second in 13 billion 400 million dollars, followed by Estee Lauder group (Estee Lauder) at third US $10 billion 900 million.

What's unexpected is the local brand.

Jewellery group, with its annual sales of US $9 billion 979 million, is pressing the Swiss watch giant Swatch Group's $8 billion 800 million and Gucci[micro-blog] parent group's third largest luxury group, Kering (US $8 billion 500 million), ranking fourth in the list. (Group)

Meanwhile, according to DDT reports, the turnover of the top ten luxury companies is slightly better than that of the top ten in 2013. The figures are 8.4% and 8.2% respectively, mainly driven by two new brands, including the growth of Zhou Dafu 34.8%.

In fact, the local jewellery brand has sprung up in recent years, and more professionals are considered to be the "gold rush" caused by the reduction of the international gold price.

When people mention the jewelry of Cartire (Cartier), the first response will be the cheetah series and its antique jewelry, which has been increasing in price in recent years. The head of the bond auction said that a Cartire collection should at least double the price of its unknown collection. For example, Tiffany (Tiffany), wedding ring, diamond ring and 925 silver, women consumers are always familiar with their brands. The brand even makes the brand of "Bluebird" a brand logo.

Looking back on the local jewellery brand, whether it refers to Zhou Dafu or Lao Fengxiang and Zhou Shengsheng, the brand impression of consumers mostly stays in the single and superficial understanding of "selling gold ornaments".