"Self + Platform": Big Business Jingdong Expands The Australian Market Smoothly, Holding "Australia Jiabao"

During the Sino Australian FTA Summit Forum, China's largest self run mode.

Jingdong announced its strategic cooperation with two famous Australian brands, Blackmores and Sanger, to provide Chinese consumers with vitamin supplements and dietary supplements and authentic meat products from Australia.

Jingdong and Australia, Jiabao and Shan Ge

The signing ceremony of the memorandum of understanding was held in Beijing in August 28th. Andrew Rob, Minister of trade and investment of Commonwealth of Australia, Australian ambassador to China Sun Fangan, vice president of Jingdong group, Feng Yi, President of consumer goods division of Jingdong mall, chairman Peter, Osborne, and CEO James Campbell of Australia, attended the ceremony.

The two brands that have signed strategic cooperation with Jingdong are also well known in Australia.

Among them, the 85 year old Australian treasure is the founder of natural therapy in Australia. It is also Australia's top dietary nutrition supplement brand. It has been insisting on providing high-quality and natural nutritional supplements for many years.

In Thailand, Malaysia and Singapore, the market has become the first brand of vitamin and dietary supplement.

Since its entry into China in 2012, ajiabao has established close cooperation with the Jingdong, and has joined the Jingdong's self operated platform and the three party businesses to synchronize health products. In July this year, it entered the Jingdong global purchase platform and opened an international flagship store for Chinese consumers.

At present, Ajia moon oil has become the No.1 evening primrose product on the Jingdong platform, which is well received and recognized by Chinese users.

In the future, Jingdong and ajiabao will increase cooperation in vitamin and dietary supplements. Australia will not only publish new products in China through Jingdong global purchase platform, but also provide exclusive online health education for Jingdong consumers, and pmit health care concepts and expertise.

Another Australian brand * Shan Ge, which has reached strategic cooperation with Jingdong, was founded in 1973. It is far ahead in the Australian meat export market. The market has covered more than 40 countries and regions, and its retail products include beef, mutton, pork, poultry and so on.

The strategic cooperation between Jingdong and Shan Ge will select more traceable quality meat products for Chinese consumers, and introduce original Australian packaging materials. It will fully guarantee the original taste of goods in China without any sub packing process.

Shan will also launch new products on Jingdong's global purchase platform, including four categories, including naked eye, tender shoulder, beef tendon and ribs, so that Chinese users can taste delicious from Australia.

For this cooperation, Jingdong global purchasing official said that Jingdong will rely on itself.

Advantages and leading position in the field, as well as the "self run + platform" two wheel drive business mode purchased by Jingdong worldwide, will provide an excellent e-commerce sales platform for Australian brands and businesses, and bring more rich and high-quality Australian brand products to Chinese consumers.

From France, South Korea, Japan, Australia to the United States, Jingdong has launched 5 regional characteristic museums in less than half a year, and more and more overseas businesses have entered Jingdong's global purchase platform.

In the future, Jingdong will introduce more famous brands and products from abroad, so that Chinese consumers can truly realize the dream of "light mouse" and "buy the whole world".