H&M Hangzhou'S First Flagship Store Opened In September, And China Is Still A Key Market For Sales.

International fashion retailers

Hennes & Mauritz

The first flagship store will be opened in September 15th at the hundred commercial building in Hangzhou.

The new flagship store has an area of more than 2400 square meters. It is the second largest store in China using the latest global store design. It is also the largest and most recently displayed in Hangzhou.

The most complete product store.

This is not only an important move of H&M in expanding China's fashion territory, but also the most enthusiastic response of brands to consumers in Hangzhou.

Magnus Olsson, general manager of H&M Greater China, said: "H&M has maintained strong growth since it entered China in 2007.

In the first half of 2015, China is still one of the key markets for sales growth.

We are proud of it, and are honored to welcome our Chinese consumers.

The opening of the Hangzhou flagship store has important strategic significance for H&M to strengthen the expansion of the first tier cities. This store shows the integration of H&M culture and modern fashion in the past 60 years.

With the opening of new stores, we expect more consumers to enjoy the trend and shopping experience brought by H&M.

H&M Hangzhou flagship store is located in the core position of Hangzhou lakeside business area, adjacent to West Lake scenic spot, and is the most famous gold business circle in Hangzhou.

As one of the busiest commercial centers in Hangzhou, the region's high popularity and its peripheral and mature fashion retail formats have laid a solid foundation for the flagship business.

H&M Hangzhou Jie Bai flagship store is elaborately designed by the global design team. It has made great use of mirrors, special chandeliers and wall furniture to further enhance the sense of space and fashion.

The two floor space, which covers more than 2400 square meters, provides women's wear, men's wear, teenage clothing, accessories, and many other products.

To celebrate the opening of the flagship store in Hangzhou, the store will launch multiple promotions on the opening day: the first line of consumers will receive a gift card worth 500 yuan, 100 yuan before the queue, 50 yuan promotional card and 300 yuan for consumption to send 50 yuan promotional card.

Customers who spend more than 1000 yuan on the same day have more chances to participate in lucky draw to win a signature notebook.

In the fall and winter of 2015, H&M will show you a modern female figure with gorgeous rock and roll style in 70s -- the lazy belt coat, with a series of simple and easy to wear but sexy and sexy clothes, a unique decorative coat. The dark print and Gothic Lace Collar complement each other, and the deep V design is particularly attractive.

An elegant and rock cool feeling in this season has been integrated into this season's women's wear, with a thin scarf and unique retro style boots. Even with the dazzling sunglasses in autumn, the perfect cool girl's style is ready to come out.

The cutting and delicate fabrics are the autumn and winter of this year.

The main point is that gray and light blue are the main colors inspired by the beaches in winter.

A well matched coat and jacket.

With a perfect knitted scarf, it meets the functionality and practicality while highlighting the sense of hierarchy in winter clothing.

Since its establishment in 1947, H&M has always been adhering to the business philosophy of "providing fashion and quality with sustainable and preferential prices."

As of August 2015, H&M has more than 250 stores in mainland China.

While accelerating the development of the market, H&M is also actively implementing the promise of creating more sustainable fashion.

In 2013, H&M launched the "old clothes recycling plan" in China, encouraging customers to bring idle clothes to H&M stores and regenerate them. Up to now, more than 880 tons of clothing have been recovered in China.