Virtual Dressing Room Fire All Over The World: India E-Commerce Platform Myntra Acquisition Of FITIQUETTE

India fashion

Electricity supplier Voonik announced the acquisition of the virtual fitting room mobile platform TrialKart, which will launch the Voonik version of the fitting room Image Intelligence, thereby enhancing the technical support of the shopping APP.

April 2013, the biggest fashion in India

Platform Myntra acquired FITIQUETTE, a virtual fitting company in San Francisco.

It is reported that TrialKart was founded eight months ago by Vipul Divyanshu, Jayalakshmi Manohar and Harsha M, which aims to provide consumers with personalized shopping experience.

Through the APP of TrialKart, users can choose any commodity, then click the "try" button to see the effect of their wearing.

At the same time, it can enlarge and adjust products and help users to see clearly.

Sujayath, co founder and vice president of Voonik, said: "TrialKart is a very good complement to our technology team in improving the fashion shopping experience."

Voonik, founded in 2013 and headquartered in Bangalore, has just raised $5 million from investors such as Sequoia Capital.

Voonik can provide consumers with free dress style suggestions, and its social attributes are relatively strong. Users can share product information to WhatsApp, Facebook and Twitter to get friends' suggestions.

It is understood that in order to improve the online sales of clothing products, and also to reduce the return rate, many retail giants all over the world are in the market.

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In July of this year,

Electric giant tycoon bought Fits.me, a virtual clothing startup company in London.

In February 2014, eBay bought the 3D virtual fitting company PhiSix.

In April 2013, Myntra, the largest fashion business platform in India, bought the FITIQUETTE, a virtual fitting company in San Francisco.