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    Nine Mu Wang: Remarkable Achievements In Strategic Thinking, Net Profit Of 223 Million Yuan In The First Half Year.

    2015/9/1 11:34:00 37

    Nine Shepherd KingMen'S TrousersFashionSaleSupply Chain

    In August 28th,

    Joeone

    The Limited by Share Ltd (hereinafter referred to as "nine herd king") issued its semi annual report in 2015.

    The report shows that the first half of the year was 1 billion 26 million yuan (RMB, the same below), an increase of 5.62% over the previous year, a net profit of 223 million yuan, an increase of 2.04% over the previous year, and a basic earnings per share of 0.39 yuan, up 2.63% over the same period last year.

    According to the report, in the first half of the year, the business indicators of nine Mu Wang were improved compared with the same period last year, completing 47.72% of the annual income plan.

    From the perspective of product composition,

    Men's trousers

    Accounting for 54.40% of its main business revenue, it is the core product of the company.

    From the perspective of regional income composition, the income of East China and North China increased compared with the same period last year, and the income in Northwest China declined slightly, and the income in other regions was basically the same as that in the same period last year.

    The report shows that in the first half of the year, nine Mu Wang continued to rectify and close down inefficient and loss shops, reducing 77 terminals. As of June 30, 2015, the number of direct and terminal terminals was 2868, of which 875 were direct terminals and 1993 were joined by terminals.

    Wang said in the report that in the first half of the year, under the guidance of the strategic thinking of "consumer satisfaction and terminal retail profit as the core of retail pformation", the company's work has achieved some results: the introduction of super shopping guide system, the opening of the headquarters staff to the store shopping guide system, the direct communication between headquarters and stores in all aspects of education and training, display guidance, information feedback, customer management and so on; continuous assistance to the customers to inventory, and gradually introducing the tools and methods of "retail pformation" into joining customers, helping customers complete their business plan and purchase planning, and introducing the weekly verification system into key customers. According to the trend of mobile payment development in the market, the mobile micro payment function is integrated into the pilot terminal stores, and the basic experiment of intelligent stores is conducted. Nine herding

    "Nine Mu Wang" is market-oriented.

    Supply chain

    Management, using business vertical integration mode, effective control of major links such as design, R & D, production, sales and so on, so as to respond quickly to market demand.

    According to the report, "through the distribution terminals across the country to understand the local market trends and preferences of different consumer groups, and with the company's design and research capabilities, we can develop the latest response.

    fashion

    The trend of products, and the company's manufacturing capabilities ensure product quality, and respond to market demand and market trends.

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