A New Term "Net Red Economy" Has A Group Of "Sucking Gold Daughters" Over Fan Bingbing On Taobao.

In recent years, Taobao platform has more than 1000 "net red" shops. Some of the "net red" shops can get tens of millions of dollars in turnover when new products are on shelves.

If you look good, can you eat? Not only can you, but also enjoy it.

Such a group of people, not only young and beautiful, wearing fashionable, but also relying on their own taste and ability to make money, they are "net red" shopkeeper, but also created a new word "net red economy".

The famous Taobao shopkeeper, such as "tao world", has already turned to the field of entrepreneurship.

And some small Taobao shopkeepers are also favored by investors, and are getting financing from some "incubator" investment institutions. "Net red" is changing from the "vase" in people's eyes to the productivity of real gold and silver.

Shopkeeper's earnings are not good enough.

At 3 p.m. on July 27th, Taobao store advocated that the new product was completed by the company. The first batch of more than 5000 items was sold out in two seconds, and all the new products were sold out in three days.

That is to say, in just three days, this beautiful girl has completed the sales volume of a physical store under the ordinary line.

Zhang Dayi currently has 3 million 170 thousand fans on micro-blog, and almost every micro-blog has nearly 1000 replies.

In addition to "Ruili", this model girl often appears in the fashion match of Mina and Xin Wei.

Since 2008, she began shooting Taobao advertising.

At that time, no one had ever thought that the charming model Chang Da Yi would one day become a shop advocate.

In May 2014, the girl opened her own Taobao store "my happy Wardrobe", and rushed to the four crown in less than a year. Moreover, whenever the shop was new, the day's turnover must be the first place for all Taobao women's wear.

For the reason of opening Taobao shop, this cheerful girl seems a little shy: "girls, they really like clothes, bags and accessories.

Coupled with the innate professional advantages of modeling these years, thousands of brands have been seen in large and small scale, and there are matching styles.

Before opening a shop, every time a picture was put on micro-blog, fans would ask the brand.

In this case, it's better to start a shop yourself. "

Awl face, big eyes, tall, fair skinned...

Many owners who explode red on Taobao have similar appearance.

People commonly call them "net red".

Now, these nets, once regarded as "vases", are producing amazing productivity like Zhang Dayi.

It is easy to see from the sales volume that it is not surprising that the similar net red shop seems to be in the hundreds of thousands, millions or millions of dollars.

Recently, the latest girlfriend of Wang Sicong, chairman of Dalian Wanda chairman Wang Jianlin, has successfully staged his inspiring story of net red.

With a Taobao store called Mrs. Qian, she sold for two hundred million years in only three years.

And his personal micro-blog has about 800000 fans, comparable to the first stars.

"Big business going to the market"

A decent, yet witty black bottom white dress shows a shapely figure. Beautiful curly hair is a more beautiful face.

In August 5th, in the presidential suite of a five star hotel in Beijing, "after 80" Chen Dandan announced that he had won the $30 million B round of financing from mogujie.com.

A year ago, she was a Taobao shopkeeper. Now she has become a real entrepreneur. What she wants is not just wealth.

In 2002, Chen Dandan went to Germany to study abroad. He received a master's degree in western drama, and he was proficient in many languages. He also published two books.

Even at the press conference, she still wore fashionable elegance and attitude, and seemed to be separated from the "bobbins" who had built their own houses.

But in fact, she has always been a "very hard worker".

During his study in Germany, Chen Dandan was not idle.

At that time, purchasing was not so common. She took the lead in making a personal website to share some overseas studies and interesting foreign brands, including her beauty and skin care experience.

After being a fashion blogger for a while, she became a Taobao shopkeeper and sold what she recommended.

"With its own fashion blog guide, Taobao store's performance has gone up very fast."

Chen Dandan said, "my position is to have a taste, and spent two years doing the crown level."

So in 2013, she had the idea of starting a business -- making a special website across the border to meet the needs of white-collar middle class for overseas products.

However, Taobao shopkeepers step into the pioneering field that they have never set foot in, and no doubt they can solve it by value.

"After the end of a conference, everyone is just exchanging business cards and greeting. Only Chen Dandan has been asking questions."

June, the founder of mogujie.com, said, "it was only about half an hour after the appointment of a separate meeting, but when Chen Dandan wrote a three page question with a thick book, I was touched."

From the first Ma Yun,

To the later customers, Chen Chen and so on, and now to the world's entrepreneurs such as Chen Dandan and so on, with the women becoming synonymous with "defeated" and "chopped hands", they are also becoming a new force for starting a business.

"Net red" has also become a new force.

The former "net red" is more considered to be good-looking, make-up and photographing, and now they are writing inspirational stories through their own efforts.

Although entrepreneurs such as Chen Dandan are still few in scale, some net red Taobao stores, which are still relatively small in scale, are also successfully investing in an investment organization.

"First, there are a lot of fans on the social platform, and the two is strong liquidity, which can turn this" red "into a productive force.

In the view of Tang and song, the director of the marketing director of the Taobao clothing category, Wang Hong is now able to be redefined.

"Net red" has many advantages which have not been excavated before.

For example, there are lots of fans in social media, users are young and loyal.

"Traditional store operation will start with a small batch of new ones, then look at the market before deciding whether to promote it or not.

The red man patted his clothes directly in his circle of friends, and then he could check the volume of the goods.

So in the supply chain, the cost is absolutely low.

The analysis of Tang and Song Dynasties, coupled with the surprisingly high loyalty of fans, a net red with 500 thousand fans can get a more than 40 thousand return, which will minimize the cost of opening stores.

For example, Zhang Dayi told reporters that he was not a traditional idol to fans, but more like a friend.

"There are girls who wear me.

I felt more confident, and I was told by my favorite boy or boyfriend.

But these net red also have many short boards.

Some of them are models, while others run personal V.

But when they start Taobao shop and turn their fans' advantages into commercial value, the bottleneck will soon appear, such as store daily operation, supply chain, design, publishing, inventory, customer service and team management.

It is hard to continue to rely on ourselves for everything.

As a result, there are some net red incubators in the market, such as Li family and durian family, which provide packaged solutions for these network red shops through the way of stock subscription.

With the increasing concern of net red, their ability and creativity have been gradually recognized. Even in the durian family, it seems that these red Taobao stores are fully listed.

However, some analysts believe that a small number of fans gathered for personal reasons can hardly support larger market.

But in netizen Lulu,

Instead of marrying a rich two generation or gossip, they rely on their own business to create wealth stories.

These stories are appealing enough, especially for women.