There Are Several Large Shopping Malls In Guangzhou Now Under Construction.
A good shopping center has the function of cultivating brand. According to the style and proportion of the regional shopping center, it is allocated to train the brand and eliminate the old brand.
The pressure of the "new arrivals" has led to the pformation of Guangzhou's old shopping centers, some of which are huge sums of money to be "changed".
There are many in Guangzhou now.
Large shopping mall
In construction, according to preliminary estimates, the commercial volume of "showing face" in Guangzhou in the next two years will exceed 2 million 500 thousand square meters.
Among the "new people", the most eye-catching ones are Tian Huan square.
Hongkong real estate giant Sun Hung Kai has spent 2 billion yuan to build Tianhuan square, which is praised by the industry as "Tianhe Road".
The new Hongji 2013/2014 annual report revealed that the new Hongji group, which accounts for 50% of the Hong Kong Plaza project, is now starting to rent, and the project is expected to open by the end of this year.
According to statistics, Tian Huan square covers an area of 47550 square meters, with a total area of about 115000 square meters. It is a "fish shaped" building with 2 floors above the ground and 3 floors underground. It is also a multi-functional comprehensive ecological shopping park for high-end business and urban greening.
While in
Guangdong
Wing Wan member APP online news conference, Guangdong wing Wang senior revealed that Japan's largest retail group Yong Wang Meng Le City, will be opened before and after the end of this year at the Panyu Plaza Station, Guangdong Yong Wang supermarket will also be stationed early next year.
It is reported that the shopping center is the fourth shopping mall of Japan's AEON in China, of which 30% will be a well-known local brand in Japan.
Another data confirms that Guangzhou shopping center "new generation is coming out" is in the Jinshazhou plate. Relevant reports show that the volume of commercial construction ready for construction in the next two years will exceed 1 million 500 thousand square meters.
Liying plaza near Kecun flyover is known as the longest street view in Guangzhou.
Shopping Mall
At present, tens of millions of dollars have been invested in "plastic surgery" to redesign and restructure the whole area inside and outside of the B area, and all merchants adjust.
Wu Zedan, who has served as the general manager of Liying Plaza for seven years, told reporters: "the only constant change in the development of shopping centers is changing. Shopping centers change from year to year, change in three years, change in five years. They must adapt to the pace of economic development, lead fashion and pursue quality life. They will be eliminated if they do not keep pace with the pace."
At the same time, Guangzhou sun Xintiandi intends to adjust the internal business structure and improve the catering proportion; Guangzhou friendship also announced the reduction of the 1/5 area of the golden shop, giving up the catering and entertainment formats; Tianhe City will introduce a number of exquisite fashion restaurants this year, and the characteristic seafood brand No. 8 aquatic product market (seafood supermarket mode) will be stationed in September.
"Shopping centers are becoming more and more competitive in the future, and experiential consumption is more important. Besides catering, activities such as amusement, fitness, hairdressing and other activities also value consumers' experience, and the decoration style and environment can give people a sense of scene and experience."
Wu Zedan believes that scenario creation is the embodiment of uniqueness and differentiation, which is more practical than attracting more and more different types of merchants to enter.
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