New Balance Marches Into Women'S Sports And Leisure Market
New Balance plans to enter the competitive sports and leisure market. In the female sports and leisure market, New Balance challenges Lululemon.
According to reports, in recent years, New Balance has increased rapidly, and its growth rate even surpassed Nike (Nike).
In the sports and leisure market, Lulu lemon (Lululemon) is at the top of the list, but now,
New Balance
Also began investing heavily in women's sports and leisure markets.
According to a press conference recently held by New Balance, the brand is creating a new production line and is planning to enter a competitive competition.
Sports leisure market
。
New Balance is planning to mail product catalogues to more than about one million American women.
In September 8th, this campaign aimed at female customers and millions of dollars will be launched.
This 72 page product catalog encourages consumers to download the mobile app "Blipp" and experience the real shopping experience.
New Balance also narrated the depth and breadth of the production line in this catalog.
The target audience of this directory is called "New" by Norma Delaney, global marketing director of the Balance women's department.
Urban sports women
"It's a 24-34 year old woman.
She believes that these women are "most likely to be college athletes, and most likely to be very active in sports, social and professional".
It's not just New Balance that looks at women's sports business.
Under Armour also once became a strong competitor with the advertisement of women's solo dancer Misty Copeland.
Vitoria's Victoria's Secret's sports department also made a lot of money.
Even Dick Dick's Sporting Goods wanted to play with Lulu lemons in this field.
Norma Delaney at the press conference said: "New Balance women represent" we put sports women in our work center "concept - we 100% inspire her, 100% serve her.
Earlier this year, New Balance has launched a new brand platform, bold and fearless, Always in Beta, showing customers that New Balance is not only brave enough to accept new technology, but also the best choice for senior sports people.
The conference showed that New Balance did not stop moving forward.
Earlier this year, it was reported that New Balance grew rapidly in recent years, and its growth rate even exceeded that of Nike (Nike).
In the past five years, the annual average revenue of New Balance has increased by 15%, while Nike's annual average revenue has increased by 10%.
- Related reading
- Recommended topics | Canvas Shoes Are More Skillful Than Age Reduction.
- Celebrity endorsement | Miss Dior, The Stars Are Of Outstanding Quality.
- Guangdong | Is Physical Retailing Going To The Electricity Supplier?
- brand building | Dong Minglun On WAL-MART'S Strategic Objectives
- Innovative marketing | Suning'S Three Largest Retail Intelligence Engine And Four Terminal Data Fusion
- Guangdong | Guangzhou Shopping Center Business Theme Activity Popularity
- Venture capital project | Ali Investment Is Ready To Launch Retail Business In The US
- brand building | China'S Retail Business Has Changed A Lot.
- Local businessmen | Xinhua Department Store Has Been Optimistic About The Two Time Placards.
- channel management | The Change Strategy Of The Traditional Department Store Integration Line
- Song Jia Demonstrates Jeans And Shows His Own Taste.
- Malaysia: The Depreciation Of The Malaysian Dollar Has Led To A 11.9% Fall In Sales Of Clothing And Other Industries.
- T恤+牛仔褲+球鞋 休閑風格非常美
- Ni Ni Prefers Literature And Art, Fashion And Collocation To Show Fresh Temperament.
- 連衣裙配涼鞋 輕松出門美美噠
- Should Children Wear Luxury Brands Of Children'S Clothing?
- T-Shirt With Jeans + Tennis Shoes, Casual Wear And Beautiful Clothes.
- South Korea Style Street Fashion Collocation Pictures Early Autumn Wear Fashion Sense!
- Bohemia Long Skirts To Help You Create Supermodel Temperament
- Shenzhen Women'S Clothing 3 Billion Wins High-End Women'S Wear