Industry Forecast: The Scale Of Mobile E-Commerce Will Increase By 300% In 2018.
According to a latest survey by website Coupofy.com, mobile
Online retailers
The development speed is faster than the electricity supplier by 300%.
This data is derived from the coupon data purchased by their website consumers.
From the recent reports of foreign media, we learned that the Coupofy.com website in 2014
Mobile terminal
The user is 560 million, using 16 billion coupons.
It is estimated that the number of mobile terminal users will increase to $1 billion 50 million by 2019, and the number of coupons will be 31 billion.
Coupofy survey shows that between 2013 and 2016, mobile terminal shopping will increase by 42%, which is 13% higher than that of electricity suppliers.
By 2018, spending on mobile users is expected to reach US $600 billion, up from US $200 billion in 2014.
The growth is mainly from Denmark, Norway, Sweden, China and Spain.
And with the increasing coverage of mobile phones, the scale of mobile e-commerce in India and Taiwan also increased by 60% between 2012 and 2014.
In addition, the income of mobile Internet is also increasing, because the number of paid app has begun to increase. More and more enterprises' working environment is based on mobile Internet, and consumers' confidence in mobile shopping security is also increasing.
As more and more low-income consumers begin to use mobile devices in Asia, the huge population will boost nearly half of the growth in mobile shopping expenses.
68% of Internet consumers in China say they have used their mobile phones for shopping.
move
Electricity supplier market
The most profitable product is computer / TV / multimedia, with an average value of $212 per order.
Apple users spend an average of more than 15 dollars per paction than Andrews users, and tablet users spend more than $36 on mobile phone users. Men spend 24 dollars more than women. Women spend more on clothing and accessories, while men prefer sports products.
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