Wanda Is Just The Beginning Of A Complete Channel Partner.

The most basic cooperation between retailers and developers is to set up shop, and Wanda and Suning are no exception.

According to the agreement, suning.com cloud stores, red children and other brands will enter the opening or opening of Wanda Plaza, the first batch of cooperation projects identified by the two sides is 40.

Starting from 2016, the two sides will set up batches of cooperative projects annually according to the opening of Wanda Plaza, and Wanda business can customize the planning and design according to sunning's needs.

At the scene, at present, Suning has developed from "+ Internet" to "Internet +" stage. Suning's "retail CPU" must be exported to the whole industry. Online Suning will send CPU to Ali, and open up to Wanda under the line and create value together.

Suning cloud store will be located in Wanda Plaza, while it will consolidate the one or two tier market while accelerating the opening of the three or four level market.

However, Suning and Wanda

It is not only a store opening partnership between retailers and developers.

Earlier, it said that Wanda business is pforming from heavy assets to light assets, and more business management will be exported in the future, that is, investment by partners. Wanda will carry out commercial design, operation and management.

Sun Weimin told the Beijing Commercial Daily reporter, "this can be regarded as an investment of Suning, and stores will also enter Wanda Plaza".

Not only that, Suning's Suning home is a large real estate development group. Besides residential, it also has commercial real estate development business.

Sun Weimin said he would not rule out sunning's future cooperation with Wanda, because Suning is considering complementarity with Suning's retail business.

Wang Jianlin, chairman of Wanda Group, summed up the cooperation with strong alliance, win-win cooperation and mutual benefit.

The close cooperation between the two sides can not only make up for their shortcomings, but rely on Wanda's opening up, and Suning can get stable expectations.

As a common retailer and real estate developer, the first advantage will be the rent level.

Sun Weimin, deputy director of Suning cloud business, told the Beijing Commercial Daily reporter that the rent would be relatively lower after the bundled development with Wanda. Of course, Suning would also close some of its surrounding parts after entering Wanda, but sunning's strategy of developing stores in the development of stores, such as rent, purchase, and construction, will not change.

Perhaps there is no need to explain to the outside world much more than just 30 minutes. Zhang Jindong, chairman of Suning group and Wang Jianlin, chairman of Wanda Group, shook hands after the handshake at Wanda Suofeite Hotel.

According to the official caliber given by both sides, Suning and Wanda are bundled in development, and the brand will be entered into Wanda Plaza under the Suning line.

Although this cooperation does not involve pactions in capital operation level, it has combed a series of recent actions, and Wanda, the two largest partner of Tencent and Baidu, has finally made up for the traditional retail partnership camp.