Shenzhen Parknshop Opens Cross-Border E-Commerce Experience Store

With the expansion of the FTA, cross-border electricity providers in the country more "hurricane".

Not only did the electricity giants speed up the internationalization of the layout, but also the traditional retail enterprises have been using the Internet + to enter the cross-border electricity supplier field.

In Shenzhen, in addition to Qianhai and Futian Bonded Area, Longhua also appeared the first cross-border e-commerce experience shop.

Although the physical shops that carry cross-border businesses are being opened in the urban area, there are few successful cases of integration with traditional physical retail, and some cross-border stores will soon face the problem of declining passenger flow and shortage of goods, which will be a major problem for cross-border electric shops in the future.

A few days ago, the O2O entity experience store, which was co operated by Shenzhen PARKnSHOP and Guangzhou ocean stage, opened in Longhua.

According to Zhuang Ruzhao, assistant general manager of Bai Jia Hua group, the most distinctive feature of the experience store is in the community hypermarket, where customers can enjoy high quality and cheap cross border imports without having to travel long distances.

At the same time, all goods in the store are duty-free commodities, and do not contain dutiable commodities, so it is also the first "pure cross-border e-commerce experience shop" in Shenzhen.

The experience shop covers an area of about 500 square meters. It displays nearly 500 kinds of products, such as maternal and infant products, cosmetics, daily necessities, health products, food and so on.

Unlike other cross border e-commerce experience stores in the city, the products are duty-free display products, and there are no dutiable commodities, mostly from Europe, America, Japan, Korea and Southeast Asia.

Consumers are concerned about "global stage buying"

The platform can be placed on the mobile phone, and it can also enter the experience store line, sweep the code and pay cash for the shopping, and be shipped directly from the bonded area.

Reporters noted that, on the label of each commodity, besides the key information, such as name, specification, origin and so on, it also marked the price of the whole network and two items of the shop price.

From the price point of view, the prices of similar foreign goods here are 2 cheaper than ordinary stores and 6 to 5, and the discount rate of cosmetics ranges from 5 to 6.

Zhuang Ruzhao said that the price of overseas goods on the market is high because it needs to collect tariffs, excise taxes and 17% VAT duties, especially cosmetics, with a higher consumption tax.

At the same time, the cost of the circulation process also increases the price from the general agent to the distributors' intermediate links.

"Even if we compare with Hongkong's overseas products, we can do better than them.

When purchasing overseas goods through cross-border electricity suppliers in the mainland, there are only two items of logistics and display expenditure, leaving the high cost of labor and site.

Zhuang Ruzhao said that in this experience shop, nearly 80% of the goods have a price advantage over Hongkong.

The person in charge of the shop introduces this.

Online shopping "O2O mode" is more believable than consumers' online "Hai Tao".

Reporters noted that the experience shop site specially set up the experience area, most of the display products can be tried, tried and decided to buy.

By the end of August,

In Shekou District of Qianhai, there are 4 cross border electricity supplier experience shops, such as Teng Bang Hai Tami City, Huarun e Wanjia and so on.

According to statistics, at present, there are 63 cross-border electric business registered in Shenzhen Shekou District in Qianhai, with 24 thousand kinds of goods.

Cross border e-commerce experience shops are now spread across all parts of Shenzhen, not only in FTA and bonded areas.

At the end of July this year, the first cross-border e-commerce experience shop in Tianhong mall opened in Baoan Tianhong shopping center. In September 2nd, ewj zone, Huarun's cross border experience area, was also opened at Huarun Wanjia Shenzhen salt store in Sha Tau Kok.

"Retail enterprises in Shenzhen are trying to break through the pformation of traditional formats through the" Internet + ", and create a cross border e-commerce experience shop is an important part.

An industry insider said that these new experiential shop models are now moving from Shenzhen to the whole country.

For example, in recent days, Changsha Tianhong and Xiamen Tianhong cross border e-commerce experience shops have been opened one after another.

The head of PARKnSHOP Department told reporters that two cross-border e-commerce experience shops will be opened in Guangxi by October this year, and 13 stores will be opened nationwide this year.