Prada Sales Increased 4% In The First Half Year

Thanks to the good performance of its own stores, sales rose 8% to 1 billion 550 million euros compared with the same period last year. Wholesale sales fell 14% to 248 million euros compared with the same period last year as a result of shrinking the distributor network.

Up 12% over the same period.

Press unchanged

The figure increased by 11% compared with the same period last year; Japan grew by 12% compared to the same period last year, a year-on-year increase of 5% according to the fixed exchange rate; sales in the US and the Middle East increased by 15%; the organic growth of the Middle East in the second quarter increased significantly, but the Asia Pacific region remained weak.

By the six month of July 31st, sales of Prada (Prada) increased 4% to 1 billion 820 million euros in the first half year, up 4% compared with the same period in 2014, but lower than the 1 billion 870 million euros forecast by analysts.

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Since the retail downturn, Giordano, a local clothing company, has refused to pay the rent and has closed some of its losses in the first half of the year.

The chief financial officer, Ren Yong Wen, pointed out that Giordano's positioning was popular, and its demand for flagship stores or shops was relatively small. The monitoring data found that the residential areas were growing against the market, while the Wang District stores continued to lose money, and then the strategy of attacking the residential areas was launched flexibly.

After ten years of gold trend reversal, Ren said that when the company visited the newspaper, the company was not solely dependent on tourists, but also a source of tourists from local and Southeast Asian countries.

When the market value of clothing retail sales declined in double figures, the sales of the same store in July to August 10th increased by 12%.

She believes that Giordano customers are widespread and brand popular, and sales data show that the growth of the residential area is ideal. Instead, Wang District store has started to reorganize the store network because of the "2 to 3 rent increase from the owners' request, which has changed our money from money making".

Giordano pferred from the Wang District to the re injecting residential area. It has made a special offer to the residential areas. It will discount the key products such as socks and shorts from Friday to Sunday. "Many times the guests will not buy only one pair of socks, they will buy other products". The key products are like the sales engine (volume driver) to drive the overall sales volume.

She pointed out that although the key products had made a slight drop in "ASP (Average Selling Price, that is, average selling price), the sales volume has double digit increase in the past few months".

As for the strategy of opening a new branch, she stressed that Giordano regards rent as a proportion of income as an important assessment standard, and is also measured by one branch store.

If the rent is too high, it will not be renewed if the rent is changed. The Causeway Bay branch is also changed from "3 to 1" and is constantly negotiating with the owners to achieve a win-win situation. However, some of them are still losing money and there is no sign of improvement.