Fashion Designers Training Institutions Need To Rub Their Eyes.

It was 9 o'clock in the evening. In the negative room of a building after today's Art Museum in Beijing, Meng Xiangqi still lay on the table and drew a sewing machine in front of her.

There are ten other young girls in her room who are similar to her age. Everyone is absorbed in holding the pen in his hand. He has no idea that this building is already a minority of lights on that street.

Meng Xiangqi painted bright red lipstick and drew a slightly upturned Eyeliner at the end, but he was still childish.

At the age of 20, she is a freshman of the Parsons School of design, the top design institute in the United States, and the room full of sewing machines is a workshop called VO5 Clothing Training Institute.

A year ago, Meng Xiangqi, a senior high school student, applied for the undergraduate course of clothing design in the United States through this training institution.

After more than a year's course, she eventually got to Alexander Wang's alma mater, Parsons, New York.

In fact, in China, like VO5, there are more and more institutions that design overseas training, and they are in the ascendant with buyers and independent designer brands springing up in this market.

If you search, you will find that the phrase "help you apply for first-class art schools" is full of search engines.

Although these training institutions sound similar to the English training institutions such as New Oriental, Global IELTS, etc., what's different is that you rarely see the guarantee of "no refund for a particular Offer" in their propaganda.

On the way to the top International Academy of art and design, it is more important and harder to show the untouching talent to the admissions officer than to send a good TOEFL IELTS and GPA pcript.

"The core of art students' application is professional ability, that is, works."

Zhao Xin, founder of VO5, told reporters at the interface that "English is a rigid standard, and that talent can be spoken to foreigners. Intermediary services are the normal process of studying abroad.

Only professional ability can judge whether the student is going to Saint Martin or something else.

Different from those who apply for science and engineering, business and other majors, art candidates need to have their own works. In order to apply for the British Saint Martin Institute of art, for example, a picture book showing the development of design ideas and clothing works are necessary.

"If we study abroad as a target, we may still be guilty because we do not think we are able to meet the foreign standards.

Therefore, training institutions can help them prepare their collections and pictures, and teachers will guide them to do them step by step.

Zhao Xin said.

Because there is no quantitative standard, training can only start with inspiring students' creativity.

Most of the courses are divided into creative thinking course, craft course, hand-painted renderings course, or design software.

In short, when teaching a student to draw pictures, teachers should also find out the directions they are good at, such as color, tailoring, or material usage.

How can one not know his specialty?

You might ask.

In fact, this is not a rare case.

"After the college entrance examination, I don't know what profession I like."

"How can we know what we are good at?"

These are all posts that can be seen everywhere.

In China, general education extends to universities.

In 2012, according to a survey conducted by Mark research, 30% of Chinese university students were dissatisfied with their majors.

That is why students find the motive of art training vague. It is not due to the defect of a certain subject, but because of the lack of self cognition.

VO5 once had a student whose undergraduate course was biology, until graduate students turned to apply for fashion design.

More and more suddenly awakened people decide to go out of the way. They need a path to get to the other side of the dream from zero base, and those design training institutions that do not depend on Chinese universities are just opening their doors.

In 2011, such a design training organization entered a blowout period. Besides VO5, the Art Alliance in Beijing also opened in this year. By 2013, PSONE joined the training market.

And this is only in Beijing, Shanghai, Chengdu, Guangzhou and other places such design training institutions are also few.

There are not only private design training institutions, but also a number of institutions directly under the Central Academy of fine arts, Tsinghua Academy of fine arts, Beijing Institute Of Fashion Technology and other institutions of higher learning.

On the same timeline, you will find that the number of students who want to design and design is increasing, which is the same trend as the development of Chinese fashion industry.

It was also around 2011 that local buyer shops such as Dong Liang and Shang Shang gradually emerged and grew.

Meanwhile, China's luxury market has seen an amazing expansion. From 2009 to 2011, the luxury market in China has double digit growth every year. Luxury brands have more than 100 new stores in the year.

The circulation of information, according to the 2014 statistics of the British Higher Education Statistics Bureau, shows that in the past 5 years, the number of Chinese students studying business in the UK has increased by nearly 5 to 4000, while fashion and design major has become the most popular subject among Chinese students after business, and the number has increased rapidly to about 1600.

Kevin Macarthy, director of education and culture at London Development Department under the London municipal government, said in an event: "over the past 5 years, Chinese students in fashion and design have increased by 158%."

The best design institutes in the world are mostly distributed in Europe and America.

Belgium has Antwerp Royal College of Art, London, Saint Martin and London Fashion cadets, Italy Maran Oni college, Paris Institute of ESMOD clothing design, the Parsons Institute of design and New York Fashion Design Institute in the United States, and New York Fashion Design Institute. Almost every school has the name of the fashion circles, such as Antwerp Royal College of Art, "Antwerp six gentlemen", Parsons design college has the hot Wang in recent years.

Even so, most people choose to study in Britain and the United States.

Although they are all English speaking countries, the styles of British and American design education are quite different.

"Britain pays more attention to creativity, and the US is more commercial."

Chen Yu, a teacher in the clothing course of Yi Meng, explained to the reporters that "students who go to the United States are usually very good at English because the scores in American schools are very strict, and Britain has more artistic precipitation and more care about the individual characteristics of the designers. So if we encounter really talented students, we can go to language schools first even if the language is not enough."

Chen Yu graduated from the central Saint Martin knitting department. Her application for clothing design occupies 40%-50% of the general business of the Arts Alliance.

On the dream list of those students, Saint Martin, Chen Yuhan's alma mater, is the one who "will not want to take an exam but only fail to pass the exam".

In 2007, when he did not design a training institution, Chen Yu applied himself to Saint Martin. "At that time, there were several people interviewed. At that time, people's cognition of clothing design remained at the stage of tailoring."

For Chinese students, it is often because of the names of several alumni that let you know the central Saint Martin.

Perhaps the legendary John Galliano and Alexander McQueen, perhaps the new Chinese designer Qiu Hao, in case of Fang and Liu Qingyang, may be the two person group Marta Marques and Paulo Almeida who won the LVMH Designer Award this year.

Never gave scholarship to the central Saint Martin School of design.

"Saint Martin's competition is much larger than mine."

Chen Yuhan said.

Saint Martin, the star factory, recruits only more than 100 people a year, and no more than 1/3 Asian people. It also includes Korea and Japan, which do well in art education.

In some low tide years, there are only a few Chinese students who can afford Saint Martin.

However, compared with business and engineering students, the design of overseas training will be an extremely small market.

"VO5 does not amount to much. In the whole design study market, no one is a big one, not very big."

Zhao Xin told reporters on the interface.

Up to now, VO5 has 150 students who want to study abroad this year. There are more than 200 people in the Art League. Among them, nearly 100 students learn clothes, while PSONE has only 100 students enrolled this year.