Home Textile Brand Enters Micro Business Ultimate Goal O2O

It is learned that originality

Brand honey has recently entered into strategic cooperation with its micro Union, and has formally entered the company.

。

As a designer brand, MJHOME honey mainly operates original design American leisure bed products, and consumer groups locate young people after 80.

Li Guodong said that micro business just caters to the trend of mobile consumption of young people, which is also the original intention of brand new channel.

It is reported that in response to this cooperation, honey will start a new autumn and winter product in Meng shop, and the new product will be sold in the micro League first, and then open to other channels in a month.

At the same time, honey also set up a special mobile operation group to take charge of the brand promotion in the micro League.

The store is now in line with the price and the prices of goods and products are completely unified. At present, the source of goods is the original personality series, sharing inventory with other channels.

Later, the honey house will also enrich the products on the store and provide the "special supply source" for the sprouting shop to distinguish the styles and pricing of other mobile end markets.

And traditional home textiles

In contrast, Li Guodong believes that honey's biggest advantage is its original brand driven interest, which is also its brand culture.

"The homogeneity of the home textile market is serious, and very few of them are doing very well. Our products are very recognizable."

It is understood that honey products are more bold in color matching and pattern design, catering to the taste of the 80's.

In terms of brand promotion, social sharing is one of the sources of honey sales.

According to Tmall's data, according to its data, a large proportion of consumers are based on the recommendation of others. "80% like to share, and enlarge this advantage in the micro League."

Li Guodong said.

In addition to micro League, honey has already set foot in shop 1, Tmall, etc.

C2C platform, Li Guodong said, next year honey will try.

"This is our ultimate goal."