"Internet +" Era: How Does The Textile And Garment Industry Enter Into Mobile Payment?

"Mobile payment has been involved in every aspect of our consumption life. Whether it is food, clothing, housing or entertainment, I will choose mobile payment if conditions permit."

Zhu Dongxue, a citizen of Beijing, said that a year ago, she would not have thought that mobile payment would be such a "climate". But nowadays, she doesn't need to carry a purse with her, so long as she gets a cell phone, she can meet her consumption needs.

With the continuous expansion of mobile payment territory, a fierce battle around user purse has started.

Especially since this year, the pace of mobile payment penetration into the consumer life circle has gradually accelerated. From the beginning of the main battlefield of the supermarket, to today's popular catering enterprises, gold jewelry stores, beauty products retail, express service industry, etc., have become the new position of mobile payment.

Act as

The product of the times, the mobile payment method is flexible, and is sought after by different industries.

But looking at it, shopping centers, shopping malls, small convenience stores, and community canteens, all of which are still on the cashier, are still on the cashier. That is to say, there are still many consumers using POS to swipe their cards.

Credit card payment has never been trusted to be accepted gradually. POS has changed a payment habit. Nowadays, mobile payment is gradually replacing physical wallet with more humane payment means.

Indeed, mobile payment has changed the lifestyle of many people.

Every leap in the way of payment has a revolutionary impact on accelerating the flow of capital, optimizing the allocation of resources, and meeting the public's demand for payment.

Statistics released by the thirty-sixth China Internet development statistics just released show that in the first half of 2015, mobile Internet technology and applications continued to increase in China. Various new applications showed explosive growth. The scale of mobile payment, mobile Internet shopping and mobile phone booking were 276 million, 270 million and 168 million respectively. The annual growth rates were 26.9%, 14.5% and 25% respectively.

According to IDC, an international market research firm, global mobile payment pactions will reach US $1 trillion in 2017, and this figure is less than US $500 million this year.

In the era of mobile payment,

How should the apparel industry enter?

In fact, textile

The use of mobile payment has already entered the commercial field. For spinning and weaving enterprises, on-line mobile payment can effectively reduce the terminal cost.

For example, with WeChat payment and Alipay as representatives, there are

,

Giordano and other brands have been working with mobile payment cooperation.

In the next few years, the Internet payment will maintain a relatively high growth. The trend of cross-border integration will enhance the mobile payment of textile and clothing in an all-round way.

Data show that in the Internet payment, the waiting time exceeds 5 seconds, and 27% of the customers will be lost. The idea of "people-oriented" has been more and more fully reflected in the development of new payment forms, and the textile and garment industry is actually a necessity to participate in mobile payment.

In the future, with the continuous increase of the share of intelligent terminals, the market of mobile payment will be broader.

Of course, payment is only a means, and the big data behind it is the real value of mobile payment.

For textile and apparel enterprises, the combination of online payment and offline sales can promote their payment platform on the one hand, on the other hand, it can enhance the quantity of customers, and turn online consumption into the sustainable customer resources of enterprises, and spontaneously become the disseminators of brands. This is the essence of O2O and a win-win choice between mobile payment and enterprises.

Like the home textile brand Luo Lai, in this year's big promotion activities launched by Tmall this year, the home textile of Luo Lai released 5 million Alipay red envelopes for drainage consumption. It is reported that the sales target of Luo Lai home textile business increased by 50% over the same period last year.

Another textile brand, fuanna planning, increased sales of 20%~30% by 2015. The sales target of Meng Jie home textile is 200 million yuan this year.

In this regard, insiders pointed out that e-commerce sales promotion activities have normalized, online growth will also become stable, and mobile terminal traffic contention will also be accompanied by the advent of mobile payment era and increasingly fierce.