Urban Beauty Helps Ordifen Turn Losses Into Profits

Ordifen, which had been losing money for two years before it was acquired, realized profits in the first half of this year.

City beauty released yesterday's first half of the year's earnings report, business revenue grew 27.7% to 2 billion 207 million yuan, net profit increased 40.7% to 270 million yuan.

Among them, the acquisition of Ordifen and RUBii (ruby and Yi Xia) made profits this year, with a net profit of 1 million 82 thousand yuan.

According to the Bulletin released by Ordifen, the sales volume of Ordifen in 2013 was 372 million 600 thousand yuan, with a loss of 27 million 320 thousand yuan.

Financial report shows that the new acquisition of two high-end

Ordifen and RUBii made a profit of 19 million 262 thousand yuan, accounting for 0.9% of the group's revenue and a net profit of 1 million 82 thousand yuan.

Urban couples are still the trump card of the group's revenue, accounting for 40.8% of the total revenue.

although

Ordifen, which accounts for a small proportion of the group's revenue, seems to have seen the dawn.

In the first half of this year, urban beauty bought.

Retail and manufacturer Shanghai Ordifen, the latter has Ordifen and RUBii two brands.

In 2014, sales amounted to 329 million yuan, with a loss of 14 million 580 thousand yuan.

Ordifen, which had been losing money before, was finally profitable after being acquired.

It is understood that at present, there are also brands of city beauty, city, silk, city, profusion, metropolis, and front brand.

Urban beauty said that the acquisition of Ordifen and RUBii prompted the group to enter China's high-end body clothing sales channels, including department stores and shopping centers in China's second tier cities, and thus get high-end clothing market customers.

The future group will focus on the development of the clothing market and expand the market share of high-end clothing.