Digital Economy Thinking Intervenes In Sports Industry Chain

Yesterday, Alibaba group announced the establishment of Ali sports group, the formal layout of the sports industry, and proposed that the development of the sports industry chain should be innovating with the digital economy thinking.

On the same day, Alibaba group was also concerned about the continuous decline in share prices. Some people have concluded that "the US stock market has surged, but the Alibaba has fallen against the trend".

It is understood that Ali sports will be controlled by Ali group, Sina and Yunfeng fund co funded.

Ali sports executives, former vice president of SMG Zhang Dazhong as CEO, Ali group CEO Zhang Yong will serve as its chairman.

For the establishment of Ali sports, the industry believes that the path of pformation and upgrading of Alibaba industry is still continuing, perhaps the new strategy will bring new impetus to Ali.

Reporters also learned that today Ali group will formally announce its strategic cooperation with the US NCAA (the American University Sports Association, the League of 12 universities in the United States and the Sports Union of the western universities in the United States) in Hangzhou for a two-year strategic partnership in Hangzhou.

At that time, Cai Chongxin, vice chairman of the board of directors of Ali, will be present with less than two of the Alibaba Ali.

Ma Yun, chairman of the board of directors of Ali group, said that health and happiness are the two strategic directions of Ali's layout in the next 10 years.

Ali is active in thousands of sports brands on the retail platform, and since its 2014 stake in Hengda Football Association and the launch of a series of cooperation with Real Madrid, Bayern and NBA star Kobe, Ali has made several moves in the field of sports.

For this establishment

Ali group CEO Zhang Yong said that the Internet has become

Infrastructure, Ali sports group not only provides an Internet access for the sports industry, but also hopes to help upgrade the whole sports industry with Ali's digital economic ecology, "bring new value to the industry and make consumers, sports and sports fans get better service".

At present, Ali Sports Group intends to integrate the electricity resources of Ali's ecosystem, and the media,

Video, home entertainment, intelligent devices, cloud computing, big data and financial platform will form a new industrial ecosystem that runs through the links of operation, copyright, media, business development and ticketing.

Statistics show that Zhang Da Zhong, a CEO of Ali sports group, is known as the pioneer and leader of China's new media industry and sports industry. In 1993, it founded the earliest sports professional channel of Shanghai, the cable sports channel of Shanghai. In 2001, it founded the company of Wen Guang interaction, Oriental broad-band, Oriental dragon, Oriental Shopping and blockbuster.

In charge of the Shanghai TV sports channel and blockbuster, Zhang Dazhong has won the copyright related to World Cup, NBA, Premier League and other major events with cross-border influence and operation ability.