Fierce Competition In Textile And Garment Industry: Three Key To Success In Industrial Structure Adjustment And Upgrading.

According to customs statistics, 1~8 months of this year, China Spin Clothing exports totaled 193 billion 319 million US dollars, down 4.59% compared to the same period last year. The export situation facing China's textile industry is still grim. However, since the beginning of 8, the exchange rate of RMB against the US dollar has declined. At present, the central parity of the RMB against the US dollar has fallen below the "6.4" threshold. In this regard, China's textile and clothing Exit The enterprises have paid close attention to the European market and the upcoming China Textile and clothing trade exhibition (Paris) (Paris exhibition).

At the same time, in the global textile industry clothing Under the increasingly fierce competition of the industry, how to adjust and upgrade the industrial structure and actively match the international market demand to find more business opportunities has become a topic of deep thinking for many enterprises.

Look at lifestyle and market

Benefiting from the "two child alone" policy, children's wear has become one of the most potential industries in China. It is predicted that by the end of 2015, China Children's wear The market will reach 140 billion yuan. According to Datamonitor's report, not only the Chinese children's clothing market has great potential, but this year, the global sales of children's clothing will reach US $186 billion. According to the United States cotton According to the company lifestyle survey, 84% of parents like their children to wear cotton clothing because of their comfort and breathability. 63% of parents said they were willing to pay higher prices for the purchase of cotton children's clothing.

This way of life and consumption has long attracted the attention of Jiangsu Dong Du Textile Group, which has many years of export experience. This year, the Dong Du group has actively adjusted the structure of export products. Now, using independent brands to seize overseas markets has become the focus of enterprises. Ge Huihua, general manager of the company, said: "we are speeding up the construction of eco children's wear brand" Yi Si Bei ". The purpose of this brand is" life first clothes ". We should pass on the healthy, sunny and happy consumption concept to the market and consumers. This is also a step towards the spanition from manufacturers to branding providers. Through years of cooperation with foreign investors, we have confidence in building up brands that meet international consumption needs.

This year, Dong Du textile will take part in the China Textile and clothing trade exhibition for the first time (Paris). Ge Huihua is full of expectation for the exhibition. She said: "we will be exhibiting the eco children's clothing brand and the baby knitted fabric with the DongYuan, showing the safety and environmental protection of Chinese children's clothing to foreign investors." Ge Huihua said that the so-called ecological children's clothing, not only requires the use of dyeing safety and environmental protection dyes, but also in line with the growth of children's body requirements for clothing.

"Active change" has always been the business philosophy of the Dong Du group. We have changed from a single processing mode to a cooperative product development. From another perspective, it is also changing from export products to export brands and export culture. This exhibition is not only aimed at meeting new customers, expanding the market, but also accelerating the understanding of the international market situation and consumption trends, speeding up the development of brand research and design, and striving to establish the largest professional children's clothing production base in China.

Finding a way out with characteristic products

With the same hope, Wujiang Silk Clothing Co., Ltd. is also the first exhibitor. "We want to find a window to open the European market through the Paris exhibition, so that European buyers can understand the silk brand of the company's own brand," Wang Jianfeng, general manager of the company, said, "the consumption habits, structure and concept of women have changed greatly over the past two years. The styles of women's clothing chosen by women both at home and abroad have become more diversified. Silk products have become a unique market segment, no longer the exclusive product of Chinese consumers, and become an important part of the high-end clothing of the international T stage. Therefore, it is a good way for us to open up the European market with silk garments during this period. It is reported that Silk Clothing Co., Ltd. mainly produces women's mulberry silk fashion and household clothes, the company has 12 years of experience in the production and sale of silk products, and has an absolute advantage over fabric production and technology. "Sfield" is dominated by European and American women's styles. The style is rich and varied, and the design is concise. It pays attention to the combination of comfort and texture.

When Wujiang silk garments Co., Ltd. wants to promote silk products with Chinese characteristics, Ningbo border Garments Co., Ltd. also praising Chinese style in its product style. Ningbo border Garments Co., Ltd. with an annual export volume of about about 20000000 US dollars, mainly produces comfortable and close fitting clothing products, including fashionable women's wear, women's household clothes and underwear. In the past two years, the company has continued to take part in the Paris exhibition. In their words, it is now a good time to open up the European market with Chinese characteristics. "Since the beginning of this year, the European market has been in a bad state, and many enterprises are turning to other markets. In fact, although European economic recovery is not ideal, European consumers still need to eat and dress. So they do not consume, but consume more rationally. We seize this opportunity to impress them with products that are distinctive and popular.

The products of the company's brand can not see too many fancy designs, but they are all products with concise lines, fluency and less decoration. This design style is in line with the current European market's pursuit of classic products. Hu Yuyi, a salesperson of the company, said: "compared with other exhibitors, we are" old hands "and have a better understanding of buyers' needs. This time, we also hope to open up the Nordic market with the help of Paris exhibition.

Read consumption trend and increase sales volume

Chen Min, general manager of Jinjiang AI Lai Garments Co., Ltd., who has many years of experience in foreign trade processing, has his own unique understanding of the European market. "Developing any market requires rational analysis. Affected by the economy, the costumes of the European and American markets have become the trend of the times. At present, consumption in the region is still at a low level, and people are no longer paying attention to the dress like the economic prosperity, so the consumption volume of casual wear will gradually increase. In addition, the recent devaluation of the renminbi will also boost the volume of purchases by European and American markets to China. We judge that the leisure wear market will have a broader development space in Europe. " AI Lai garment company, which focuses on R & D and production of casual fashion men's jackets and cotton padded garments, is still optimistic about the European market.

At present, the company has worked with French AUCHAN, ETAM, Turkey KEEPOUT, Greece CAMARO, BRDKERS, Hungary GLOSTORY, the United States PREMIUM, LOUNGE and many other popular brands of the world's brands, and has sold about 2000000 pieces (sets) of garments annually. In this exhibition, the company will focus on new products for autumn and winter, including coats and coats. Chen Min said: "we mainly focus on European customers, the euro continues to depreciate, and the demand for customers is also shrinking. This exhibition is mainly aimed at further exploring French customers and increasing opportunities for communication, so we have prepared carefully.

Qingdao exhibition yuan Garments Co., Ltd., which is mainly exported and woven garments, also has its own operation system. There are many kinds of products, such as cotton washing, boy and girls casual pants, jeans, casual skirts, shorts, reflective clothing and tooling. Ma Yinan, the general manager of the company, said: "the large casual casual wear and men's business casual pants we have produced have been selling well in the European market. The most important reason is that we are developed according to the size of most people in Europe. For example, the fabric, color and style of men's business casual pants are based on local consumption preferences and the total sales volume, tailored specifically for the local market.

Zhao Rui, general manager of Suzhou Li Mei Ni Fashion Co., Ltd., said that this year, the company set the goal of selling 100 thousand pieces and selling 2 million dollars. Finally, whether we can achieve this figure and go to the exhibition to see the market situation is the best solution.