Why Is Palace Skateboards So Charming?

Britain's tide brand Palace Skateboards has a fast fame: within one year, it has launched an upgraded version of Workout Low sports shoes with Reebook, and has made two costumes with Adidas Originals; the first flagship store and online store have been built.

In April this year, the first global flagship store was opened in Soho District, London. Besides skateboards, there are all kinds of jackets, shirts and even records.

Palace is not too worried about whether the skateboards are popular in the future.

After all, when products are cool, people naturally want to have them.

When it's not so cool, you can still see people who stick to it.

These people should be Lev Tanju.

Because the series of cooperation with Adidas is very successful, Palace has been attracted by many young people who are keen on street culture, and their popularity has been greatly increased.

and

They are also starting to make more progress in the fashion industry, such as opening their own clothing lines.

On why and how to choose

Cooperation, the brand founder Lev Tanju has said that Palace is not for business considerations, but whether the brand is more conducive to the spread of skateboard culture.

In fact, skateboard culture will also be looked at by high-end fashion brands, such as Givenchy, Celine and so on.

"I have no objection to skateboarding in that advertisement.

But the problem with Celine's advertising is that the skateboards in it are really ugly, and the way they are placed is not good.

Adidas is concerned about sports and skateboard shoes all the year round, which is perhaps the reason why Palace has achieved cooperation with them.

About store, brand

In an interview with the FADER, designer Fergus Purcell said that Palace has grown.

"We have proved that skateboards can also be a fashion and have their own language.

A physical store is a platform where you can provide people with a comprehensive experience.

We do T shirts and make performance jackets, all in order to enrich skateboard fashion.

Therefore, designing your own clothes is also the skateboard idea of Palace.

Tanju is very fond of British football culture. He believes that culture and fashion are not only concerned about what football players wear, but also what people wear to football fields. These are all the effects of football.

And he loves to skateboard. He also hopes to achieve this effect. Even if someone doesn't understand skateboards, he can feel the skateboard's fun and concept through clothing design.

Although Lev Tanju has repeatedly said that its clothing is designed to support skateboarding activities.

"In the final analysis, we are a skateboard brand, and I spend most of my time on skateboard design."

However, the company is still emerging as the most popular street trend in Britain.

If you really want to ask how this personal skateboard company has come to this stage, maybe it is only the founder's deep love for skateboards.

Just like the brand Logo, the seemingly simple triangle can represent strength and infinity as long as it overlaps.