Zegna'S Introduction Of Japanese Made Capsules Has Brand Characteristics.

Following the opening of a store in Ginza, Tokyo in March, the Ermenegildo Zegna brand launched a "made in Japan" project in September 5th. Capsule series It combines brand features with Japanese craftsmen.

The Japanese made series includes 22 products, which will be on sale in Osaka stores since October 1st. Selected limited sale series will be in Fifth Avenue, New York. Exclusive shop The world is first and will be landing in other fashion cities later to the end of the year.

Brand art director Stefano Pilati This series is all made in Japan. It recreates the most classic works of Ermenegildo Zegna Couture custom series, and uses fine patterns (color shades, micro dyes, squares) and the unique dark tones of Japan.

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In the textile industry, Italy has always been the leader. Most enterprises have been committed to this development direction, adopting various measures and implementing strict sustainable production standards. The draft of the Italy Fashion Association is quite acceptable.

"Focusing on Sustainable Manufacturing in Italy" is a favorite topic recently discussed by Carlo Capasa, the new chairman of the Italy Fashion Association. He has made many remarks in the near future.

He said, "paying attention to the sustainability of our industry must be a pressing matter of the moment, so as to bring value to our products. But it is not limited to this. The world's most famous series are produced in Italy. We need to set an example and be a leader in such an important subject.

Members of the Italy fashion house include Italy's major Brand Company. In the past three years, the chamber of Commerce has been working with SMI, a Italy fashion industry Employers Association, to develop a draft definition of the textile industry's production standards, so as to promote sustainable fashion in Italy and become a leader in related fields.

The first related topic is chemicals. A document will be published in October to explain the proportion of materials that can or can not be used, especially the manner in which they are processed. Carlo Capasa pointed out that "the problem is that we can draw up standards for sustainable development and get everyone's support".

Finally, the chairman of the Italy Fashion Association said, "this is not an additional certification label. What we want is to create a culture first. He hoped that colleagues from Paris, London and New York could also take part in it.

Carlo Capasa will attend the first visual fabric exhibition in Paris in September 15th, when he will discuss with the chairman of the British Fashion Association Caroline Rush about the relevant measures.