Many Brands Entered Guangzhou For The First Time And Set Off A Wave Of Brand Adjustment.

In this intensive brand adjustment, the biggest bright spot is that many brands are stationed in Guangzhou for the first time. There are many famous international brands and famous domestic chain brands.

Among them, the most expensive new brand is Tai Koo Hui, which has been carrying out a series of adjustment of merchants and brand portfolios with Taigu Hui, which is built on tall buildings. It has adjusted more than 60 brands and introduced 38 new brands, of which 21 have been stationed in Guangzhou for the first time.

Brand covers clothing, cosmetics, skin care, catering and other categories.

Some have already been opened, others are being decorated.

According to the director of Taigu Hui, Dior Dior cosmetics boutique, TWG Tea, Yuet Tsui hall and other brands have been opened in the first half of this year. The fashion ladies underwear brand Agent Provocateur and the top chocolate brand Venchi of Italy will be opened in Tai Koo Hui.

These brands are for the first time in Guangzhou.

The effect of brand adjustment is immediate.

In 2014, the sales volume of Taigu Hui recorded an increase of 11% and the rental rate reached 99%.

As of June 30, 2015, the retail sales of Tai Koo Hui increased by 21%, and the rental rate remained at 99%.

Today, the restaurant industry has become a new favorite of major commercial real estate projects.

The so-called "food in Guangzhou", shopping centers in brand adjustment attaches great importance to the allocation of catering mix, mainly in high-end restaurants.

As the commercial plaza vane of Guangzhou, the negative layer has completed the overall renovation of the catering square. Nearly 40 restaurants and brand enterprises have been stationed and become the most popular layer in the shopping mall.

Tianhe City is also moving frequently, constantly adjusting the catering, adding new food elements to the city. By the end of August, the characteristic food brand No. 8 aquatic product market (seafood supermarket mode) and the fish too (charcoal fish roast fish brand restaurant) entered Tianhe City.

Reporters saw that the Tianhe City introduced many restaurants this year, the brand is the environment full of flavor, exquisite fashion casual food, bringing customers not ordinary leisure dining experience.

Taigu Hui, also known for its high-end positioning, has introduced many new mid-range catering brands.

"The current restaurant brands, including the new ones introduced last year and this year, are very popular with customers, such as the Michelin recommended by Ding Taifeng, the TWG Tea, which contains the brand heritage of Singapore," Taigu Hui said.

Increasing the proportion of children's formats, etc.

There are shopping centres adhering to the location oriented community shopping centers. Brand adjustment tends to increase the proportion of children's formats, catering formats and life service formats, and take the exclusive route.

Yue Feng square, the largest shopping mall in Haizhuqu District, has introduced a dozen new brands, including Belkin, easy to read treasure, bang bang Bei Bei, Qiao Hu, and the German collection store brand Opel, not only for the majority of the international top brands, but also closer to the needs of the community.

Statistics show that the passenger flow of Lok Feng Plaza is approaching the shopping mall of Tianhe business circle. Its brand adjustment plays an important role. At present, the exclusive brand of Plaza is more than 30%.

As a community shopping center, Lok Feng Plaza attaches great importance to the introduction of pregnant and infant children, and the introduction of family oriented passenger flow into the industry, forming a full range of children's clothing industry, children's clothing, entertainment, education, photography, home and other industries.

Another community shopping center, Xicheng, will be introduced into the original department store to introduce retail, children, catering, entertainment and entertainment experience.

At present, Decathlon, Guangzhou's first iFitness fitness center, children's Wang Ertong theme MALL, Qiao Xian Le has been stationed in the decoration stage, and plans to open in the second half of the year.

However, experts in the industry pointed out that catering, retail and children's formats play a more important role in community shopping centers. But if they want to succeed in operation, only these three formats are not enough, and the combination of various formats must achieve the best balance, so as to continuously enhance the influence of the shopping center.

The impact of electricity providers on physical retailing is inevitable. Shopping centers have opened experience models. Apart from increasing food and entertainment, children's experience and other formats, the theme market has also become an attracting tool.

This year, Liyuan Xintiandi opened the first farm in Panyu, Babylon farm farm, which opened in August.

Babylon Farm Park is located on the four floor of the shopping center roof. It is an open-air Mini farm, covering more than 1000 square meters. It claims free land. The farm also provides a series of services such as farming tools, seeds, seedling raising, farmers' clothing, sun visor and so on.

According to the head of the shopping center, farm parks are popular with the surrounding residents, and the first phase was soon claimed.

At present, the famous brand discount shop on the two floor of Li Yuan Xintiandi is not good enough, and a large adjustment has been launched.

After the integration of the two buildings, there will be an area of 10000 square meters, all of which will be used to set up cross border goods direct purchase experience center.

Industry says: the characteristic shopping center will stand out.

Sui Songwei, manager of Archaean general manager, said Guangzhou has more room for improvement than Beijing, Shanghai and other cities.

When considering the choice of brand, Taigu Hui would like to introduce some brands that first entered Guangzhou or even first entered Southern China.

Tianhe City official said he hoped to create a consumer place that could provide consumers with a "one-stop lifestyle of fashion and leisure" through improvement, opening up the new era of MALL and continuing to lead the trend.