Totokaelo Goes All The Way From Seattle To New York.
When it comes to the fashion capital of the United States, first of all, you will definitely think of New York. The top fashion brands and designers are rooted here. The ongoing "New York Fashion Week" is enough to explain the problem.
Or the west coast of Losangeles is also good.
But the home tide shop started in Seattle, gathered the most popular fashion brands and their best single products. After great success, they recently entered New York to open the five floor store.
This brand is called Totokaelo. You can try "TOH-toh-KYE-oh" in pronunciation. The founder ill Wenger explains that this is her own word, which stems from Latin, Toto Caelo=Total Sky, and wants to express that "the sky is the limit."
New York
The Totokaelo in the five storey building of Crosby street, the open space design, and other boutique shops on the street are completely different.
There are cafes in shops, private areas of VIP customers, quiet small homes, rooftop balconies, not to mention the charming merchandise in stores.
And the bottom two layers are black with the theme of dark like caves.
Men's wear brand
For example, Rick Owens, Yamamoto Teruji, Ann Demeulemeester and so on.
The set of similar tones is in the same area.
"I want to try something special, pick out the furniture and artwork according to the different colors of the room, and add energy to the clothes."
Speaking of the concept of the entire store design, the founder told FourPins website: "I want to try my best to design warm and pleasant spaces, and hope that when people enter this place like paradise, the world will feel quiet."
Among them, there are all white ones.
Warm tones
Or focus on the space of shoes and so on.
The online shop has been selected as the "best online retail store" selected by the US Complex, and its comment is that "if the buddy in the Pacific Northwest has recently been dressed better, it is estimated that it is Totokaelo's credit". "There are Acne, Dries Van Noten, Henrik Vibskov, Hope and other super brands that can fill your shopping cart. It is very difficult for the us to find such a shop that combines high-end fashion brands and first hand designer works", "this may be the first place to come after your salary."
Totokaelo is more like a women's wear shop that sells high-end fashion and independent designer brands, and sells works of local artists and designers, such as furniture and accessories.
Wegner's grandparents invested $twenty thousand for her, and the basement store in Seattle opened up.
When choosing brands and designers, she realized that what she did was not only related to clothes, but also helping customers dress in a more self assured and confident way.
After joining the Market week in New York, she established a reputation. She said that it should be the personality that drives our costumes, not the pursuit of the unique products of.
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