Strong Cooperation Samsung, Fast Fashion Brand Joint Ali

Samsung Group's fast

Brand "8 seconds" joint Ali to start Juhuasuan, let's witness this strong cooperation again.

On the morning of September 17th, Zhang Jianfeng, President of China retail group of Alibaba group, and Yin Zhuhua, President of Samsung clothing and garment business group, signed the "MOU" in the Samsung Ministry of agriculture and industry, indicating that the two sides will deepen the building of strategic partnership.

Zhang Jianfeng, President of Alibaba China retail business group, visited Samsung products and garment department.

In addition, Samsung Group's fast fashion brand "8 seconds" will choose Alibaba group's Juhuasuan and Tmall as the first entry into the Chinese market, and will open its first online store in Tmall in 2016.

In this regard, some experts said that as a representative enterprise in respective fields of China and South Korea, the deep cooperation between Ali and Samsung has historic significance for the exchanges between China and South Korea's fashion industry and cross-border electricity suppliers.

Zhang Jianfeng, President of Alibaba China retail business group, said, "I am delighted to have reached this cooperation with Samsung.

Internet and fashion are all industries that lead the life by innovation. Samsung is a great enterprise. Ali is also a fast growing company. Besides the channel and retail level, it also hopes that cooperation will enable the two sides to better link up their innovation capabilities with the platform, so that the industry and the Internet industry can better integrate, make the Internet change fashion and change life.

Zhang Jianfeng also said that at present, Taobao Mobile has more than 110 million active users (DAU), and there are more and more international brands to understand their Chinese consumers through Ali big data.

For the deepening of comprehensive cooperation, President Yin Zhuhua, President of Samsung products, said: "in the past 60 years, the Samsung clothing and apparel business group has led the Korean fashion industry. In order to move forward to the Centennial enterprise, we will put the future development center in the Chinese market, and the electricity supplier is the most important part of us."

It is understood that because of the cultural similarities between China and South Korea, like Samsung, there are already more and more Korean enterprises, hoping to cultivate China into their own "second domestic demand market".

Statistics show that Samsung's products are the predecessor of SamSung group. Samsung's "first wool weaving" and Samsung products combination were established in 2015. Now it is the largest comprehensive business in Korea. It has achieved an annual turnover of 30 billion US dollars, and it is expected that the turnover will reach 55 billion US dollars in 2020, which is the first clothing enterprise in Korea.

Up to now,

In Tmall, there are three flagship stores -- Beanpole, Rapido and Mvio. Next year, we will focus on promoting fast fashion brand "8 seconds" into China. We plan to choose Juhuasuan as the online marketing platform, and set up its first flagship store in Tmall.

As a new growth point of Samsung's clothing business group, "8 seconds" will immediately develop the brand of fast fashion in Korea within 2 years.

Samsung said, "8 seconds" means 8 seconds to the consumer satisfaction shopping experience, the brand from the beginning of the establishment of the Chinese consumer's preference for the number 8.

In response, insiders have analyzed that fast fashion brands need to have a precise understanding of user preferences and quick response capabilities, and cooperation with online platforms will help them make full use of Ali big data resources, quickly collect consumer demand and feedback on products.

At the same time, there are also analysts from the electricity supplier industry.

The penetration rate reached 90%, while China's current figure is around 50%. In the future, the mobile Internet, including o2o, will open up online and offline mode, and Ali still has more cooperation with Samsung.