How Does Lin Yuqi Turn The Brand Of Children's Shoes CEO?

When it comes to designers, people often stay in the world: flying around the world, attending celebrities and Design Summit on all kinds of tall buildings, exposing them to various fashion T shows. In the impression. They are the spiritual leaders of the fashion industry. They are at the forefront of the trend. They are full of pride. Wherever they go, there are crowds and fans everywhere. The amazing works from their hands are labeled with the highest mark.

And Lin Yuqi did not have a gorgeous coronation, no attention aura, is a local child shoes designer. "Color and style are not the only belief that I have designed. Good design is only pragmatic, to create a good pair of shoes for children." in Lin Yuqi's view, an excellent design is not only stuck in the dazzling visual senses, but also a detailed study of breaking the market, in line with the industry tradition, and can break through the tradition of innovation.

"Ten years ago, designers in the entire Quanzhou area were almost immersed in the world of adult shoes design, and the design of children's shoes was only incidental." At this time, Lin Yuqi, who was the father of his father, set his eyes on the feet of the children. He thought, caring for children and caring for the next generation. In the near future, social concerns should return to children. Therefore, Lin Yuqi began to sprout up his innovative ideas, set out his own version and set up a booth for sale at China (Jinjiang) International Footwear Fair. It was almost unprecedented at that time. Slowly, many local children's shoes enterprises began to approve of his design, which has become a key step for him to step out the design of children's shoes.

It can be said that Lin Yuqi is a very planned person. When he felt that his design concept and cognition of the industry began to mature, he started training courses and set up his first design team. In a few years, he led the "Lin family class" for many well-known domestic children's shoes brand design and development format, attracting children in Fujian, Zhejiang, Guangzhou and other places have attracted children's shoes, Lin Yuqi's studio has become the largest domestic children's shoes development room.

Lin Yuqi is very persistent about the perfect pursuit of product design. For this reason, he had postponed the order meeting because of the unsatisfactory design of several shoes. On one occasion, the company held a large agency order meeting. Everything was arranged properly, but unexpectedly, a few days before the order meeting, Lin Yuqi suddenly announced that the order would be postponed. At first, everyone was very surprised and puzzled, but when we saw that Lin Yuqi repeatedly played with every shoe in the R & D room and thought of every design concept, he knew that for Lin Yuqi, every design was a confession of a pair of shoes, which could be accommodated to others, and Lin Yuqi could not cope with it. His attitude towards design is "no mercy".

Lin Yuqi pursues perfection for every design, not only in design. "In fact, after the completion of every quarter's design and the launch of products, we will not only summarize the problems that come back to the front line of the market, but also gather information from various cities and listen to the feelings of agents, parents and children on shoes. Then we will collect and analyze these large numbers of market data, and scrutiny from the perspective of the market, and think from the children's perception and enrich their thinking."

Lin Yuqi believes that every good design works in addition to its excellent design ability in terms of color and style, it requires designers to have keen and precise market sense, and has good control over market structure, product mix, brand management and consumer trends, with the love of design, and constantly accumulating and understanding from life and work.

"In the design of children's shoes, we really break up consumer demand, market shape and other factors, analyze and explore, design and develop, and finally make a most suitable product." Lin Yuqi said that in many creative designs, many designers will look for inspiration and learn from and imitate them in the design of some advanced countries. But the so-called children's shoes design centers in many countries are just a workroom. Their designs are not systematic, and they are not integrated with R & D and production. At the same time, they haven't made timely response and research to the sales of the market. How can they be a successful market product?

Just like "smart wearable device" is a new product after a sparkle collision between mobile Internet and traditional manufacturing industry. It is permeating life and using Internet users' thinking to serve consumers. Many children's shoes combined with intelligent wearable devices began cross-border attempts, it has become " Intelligent manufacture of children's shoes An important leap and representation, but it is also more in the test and experience stage, for example, it will have hardware replacement and maintenance problems. Lin Yuqi hopes that design will eventually return to the essence.

Lin Yuqi also hoped that he would have the opportunity to make a cross-border integration and graft with the Internet platform, and play a better role in traditional industries. Internet The combination of the design and the last is still a good design based on "service market, service user". It should have a unique brand personality, and should be integrated into life, so that people can feel its comfort and existence. science and technology The highest combination with design.

In Lin Yuqi's view, in order to promote the production of Chinese children's shoes, the training of professional talents is particularly important. The first "gill Cup" cross-strait college student design workshop in 2015, jointly organized by the Quanzhou Industrial Design Association and the gill limited company, is probably an attempt.

According to the briefing, the design team involved in the event is composed of 16 students from the Tainan applied science and Technology University, Asia University, Tianjin Academy of Fine Arts and Huaqiao University. In a short span of 8 days, the 8 groups of students handed over 32 pieces of work, creative and bold. From inspiration concept to product performance, they can integrate well with the market, and even break through the existing products in the market, breaking through the inherent conceptual model of children's shoes design.

Lin Yuqi believes that this creativity and imagination are valuable assets. This is not just a competition, but also a collision of ideas, which opens the beginning of the production, learning and research mode of the National Children's industry, and inject fresh design atmosphere into the enterprise. He expects that in the future, more and more innovative talents will enter into the enterprises and promote the development of children's shoes design industry.