Investment Skills: How To Solve Channel Inventory In Garment Industry

When the existing sales channels are not enough and can not digest inventory, we can consider opening up other forms of sales channels for target consumer groups.

How should the garment industry digest the channel stock? Usually the most practical way is to shift the inventory level one level to the next, then through the terminal's large-scale promotion, but there are also some better ways to popularize.

Because of its close to fashion trends, clothing stores decide that their styles must be updated frequently.

And the fashion that was popular last year may become a slow-moving product this year, so there will inevitably be a backlog of stock.

For the entire garment industry, excessive inventory has become a serious problem affecting the development of the industry, including those very successful clothing manufacturing and distribution enterprises are difficult to avoid the problem of backlog.

The rapid development of clothing stores is often at the expense of increasing inventories.

Sales doubled year by year, but no more money was made.

No wonder many bosses say that all their hard earned money have gone to the warehouse.

The clothing season is obvious, and the clothing product renewal speed is faster and faster. How to deal with the increasing inventory has become one of the most headache problems for the clothing industry.

Don't deal with it. The longer the goods are pressed down, the more devalued it will become.

Sell at low prices, and fear that customers who have previously purchased products are not satisfied, especially for clothing stores which are mainly based on familiar customers. This is very important. On the other hand, selling can also affect the brand built by garment manufacturers and affect the future cooperation with suppliers, which is a difficult choice.

So how can clothing stores digest the increasing inventory? Is there any other effective way to cut down the sale and sale?

Any clothing store wants to achieve it.

It is unrealistic. Therefore, we can master the rhythm and do some proper sales activities at the right time; for example, group buying, VIP sale, issuing coupons, rush buying in time, holiday promotion and so on are all good ways.

Generally speaking, such a method will not damage the reputation and image of the operator, nor will it affect the relationship with the supplier.

Wang Meng has opened shop in Beijing for more than 2 years. Her secret to prevent inventory is timely.

Contact replacement.

When she came in, she insisted on a small amount of money and set the rules for the shopping guide. As long as the new style was not asked within 3 days, or did not sell in 5 days, she quickly returned to the wholesaler to change the other colors or styles.

at present

Wholesale market competition is very intense. Wholesalers usually allow other colors or styles to be replaced in order to sell as much as possible.

For those wholesalers who are not allowed to change, Wang Meng is determined not to pick up the goods.

In her words, this way of preventing goods is not only bringing her the biggest cash flow, but also bringing new styles to the shop, attracting buyers' attention very much.

Of course, there is one drawback to doing this. It is to look at the face of wholesalers from time to time.

"35 yuan into the clothes, now 25 yuan must be sold."

Before August, Chen Juan's clothing store began to clear the storehouse and dump the goods. She said she would rather lose money than goods, which is a sales principle for the off-season clothing.

The operating capital of a small shop is mainly the money sold every month. If the goods are pressed down, it will not be able to sustain it for up to two months.

The main reason is to keep the rent for two or three months and stick to the peak season.

Chen Juan's clothing store, to prevent pressing goods, will not enter the season's products until the season changes. She will steal the clothes shop secretly and turn to those busy season products.

For example, she will put some of her old leather bags, trinkets, etc. in a prominent position, such as earrings, necklaces, bracelets and anklets, and design cute cartoon bags, canvas bags and so on. Although there is not much money, the single profit is still very high, and eye-catching goods are easy to attract passenger flow. Sometimes people will not be able to get busy at a time, and it will be easy to get through in the off-season.

In Chen Juan's words, there is still a good deal of business to do with a little bit of brains.