How To Choose The Brand Of Women'S Clothing "Fast And Accurate"

Recently,

More than 100 senior designers and representatives of local fashion brands and some 30 boutique fabric merchants in Hangzhou have been invited to participate in and jointly explain the trend of "Internet +" trend and the new development of fabric sales.

POP fashion network agency and DOB held a ceremony to unveiled the cooperation, and the two agencies have officially become strategic partners.

At the beginning of the activity, Mr. Wang Jinhua, general manager of POP fabric center, analyzed the trend of fabric purchase in the "Internet +" era.

In his impromptu speech, he mentioned that choosing fabric with "excellent material treasure" starts with the inspiration of the designer.

In the face of the rapid development of fashion brands, the fabric purchasing cycle is becoming shorter and shorter. The fabric Purchasing Department of traditional garment enterprises is facing more and more pressure. How to realize the procurement of supply chain with "small batch, short delivery and high quality"? How can designers select the appropriate fabric of the theme or style corresponding to the fast and accurate supply chain in this fast response supply chain? In Mr. Wang Jinhua's speech, in order to solve this problem, POP global fashion network organization, based on the deep experience of providing 11 years' trend service for domestic fashion designers, launched the "excellent material treasure platform" with the differentiation strategy.

The excellent material treasure will take the thorough service designer as the main line, constructs with

As the main body in the field of textile and clothing ecosystem, it extends and opens up the fabric supply chain system of the textile industry, and eventually forms a healthy online textile industrial chain ecosystem.

Next, Mr. Wang Jinhua elaborated on how to solve the designer's pain points from three aspects: 1, help designers to select fabrics quickly; 2, help designers to select fabrics accurately; 3, help designers "effectively and conveniently" use Internet resources to select fabrics.

We have introduced the three characteristics of the excellent materials: 1, the interface design (which is completely in line with the design habits of the designers), which is simple, beautiful and convenient; 2, the behavior path (for the designer's special "hot season fabric recommendation area", "international classic brand style area", "quality supplier new product area", "online fabric Expo area", "Japan and Europe fabric Museum" and other fabric selection channels), 3, functional highlights (text, voice, video and other communication methods, the latest fabric flow trend report and the most hot style push, graphic recognition technology automatically find similar pattern with sample cloth, online sample, inquiry, cable sample and express sample). Finally, he asked

In addition to Mr. Wang Jinhua, general manager of the POP fabric center, we introduced in detail the way in which "how to design the theme or inspiration" quickly and accurately on the fabric in the "Internet +" trend of the times. Yang Shengnan, director of POP research and Research Center, interpreted the fashion trend of 16/17 autumn and winter ladies' dress brands from the aspects of fabric style and color.

This 16/17 autumn and winter less ladies dress trend report mainly revolves around 4 themes: New Romanticism, mashup art, wandering dancers, and future fairy tales.

In her speeches, she mentioned that retro is not just nostalgia, nor is it just a sense of technology in the future. The two ways of "retro and future" can be integrated into each other in fashion style, color and fabric quality.

To achieve "1+1>2", let the fabric have stories, and the trend will be more landing.

In addition, this fabric fair invites Shaoxing Keqiao top quality accessories supplier to share with you how to make fabric promotion through the professional and practical B2B platform built in the current mobile Internet age, and accurately connect with the designer of the clothing brand.

You can also help the fabric designers and designers communicate face to face with the help of superior material and convenient paction path. They will connect the design and fabric together quickly and accurately.

Most worthy of mentioning is that POP excellent material treasure with DOB fabric library and exhibition hall, around the 16/17 autumn and winter less ladies dress color trend report shows nearly 1000 latest hot, autumn and winter less ladies dress fabrics, designers and purchasers can not only carry out offline physical fabric experience, but also real-time paction with fabric dealers, excellent material treasure staff on-site for designers to provide procurement services.

The atmosphere at the scene was unusually hot, and the huge exhibition hall soon became crowded.

On the day of the activity, the fabric supplier feedback, the scene reached hundreds of times, nearly 30 pactions.

Today, "Internet +" has been flooded with all aspects of life. Because of its almost pparent timeliness and interaction, many garment brands and fabric enterprises have joined the mobile internet marketing camp.

However, it is undeniable that the process of purchasing fabrics is difficult to standardize. It contains the designers' perception and grasp of fashion trends and design themes, as well as the rational control of procurement staff's quality and cost, and even the consideration of sales volume of products or merchandisers.

In order to solve this problem, the future development goal of this company is to attract a large number of high-quality domestic and foreign fabric suppliers with Internet + awareness, to help optimize the structural adjustment of China's fabric industry, and to help clothing brand enterprises find the right surface products timely, directly and efficiently.

Mark Zuckerberg, the founder of Facebook, once said proudly, "we have the most powerful information dissemination mechanism in a generation."

More and more clothing brands and boutique fabrics business operators have grasped the mobile Internet + era mechanism in a timely manner, and have made good progress in their own efforts with the help of excellent materials and Bora.

Follow up superior material treasure will inject more value, so that the ship of the fashion will add wings to the heart and go far away.