Home Textile Industry: Total Demand Is Not Yet "Qualitative" Change.

"Last year, those foreign trade orders basically did not make any money."

Ma Jiaqiang, foreign trade manager of the 3542 China Textile Co., Ltd., told reporters.

As one of the subsidiary companies of China International Group, Ma Jiaqiang's company has brought many products to participate in this year's 2015 China International Home Textiles and accessories (Qiu Dong) exposition.

The exhibition covers

The whole industry chain reflects the trend of the development of the industry.

Business overseas is not good.

According to Ma Jiaqiang, about 30% of China's textile products are exported to overseas countries, including 60% of us orders.

Although Ma Jia Qiang also admitted that the previous exchange rate adjustment is a news for exporting enterprises, "but there will be no big change at one thirty."

Ma Jiaqiang said, "the concrete words can only be reflected in the next two months.

Next month, the biggest order in a year is about to start (Christmas order in December).

Like China, there are also overseas export companies such as the sun's group, which makes OEM for many well-known international brands, such as Japan's clothing brand UNIQLO.

In the view of Fu sun, cooperation with well-known brands can expand the international influence of the brand.

However, many enterprises believe that due to the rise of domestic costs, the original profits have thinned.

In this interview, our reporter learned that many enterprises that originally only made foreign trade have begun to hunt for domestic sales.

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"There is no way out for foundry" obviously, there has been a consensus.

Yuan Bangxing, manager of market Engineering Department of the domestic trading company of Fu Shi Group, said that at present, the company is walking on two legs. The group has two brands, namely, Fu Tian and Jieyu, facing different consumers. The former sells counters and franchised stores in the major shopping malls, while the latter is the main channel for supermarkets and hypermarkets.

By speeding up market operation and brand building, the company strengthens product development and technological innovation and improves market share.

"Big home textile" degenerate "big home"

The original export enterprises have turned to domestic sales, but in fact the domestic home textile market is not so good.

A series of data shows that there is no qualitative change in the total demand for home textiles in the domestic market. Most entrepreneurs feel that sales are declining.

"The reason for this is that the structure, market structure and channel structure of home textiles are changing."

Yang Zhaohua, President of China Household Textile Industry Association, said that the market concentration of the household textile industry is low, brand cultivation and industry integration are still in a relatively low stage, and no brand products occupy a larger market space.

Not high.

"The formation of a stable brand of market reputation still needs a period of development."

Yang Zhaohua said.

Home textile enterprises seek breakthroughs and innovations in order to adapt to changing market demands.

This reporter has noticed that the exhibits are more abundant in the home textile exhibition. Bedding, decorative fabrics, embroidery, towels, flocking, leather, blankets, sun shades, window accessories, home textile accessories, wedding household textiles, children's textiles, kitchen bath textiles, functional household textiles, wallpaper wallpaper, new fibers, functional fibers, digital printing and sewing equipment have enriched the exhibition contents.

"The meaning of home textiles is not only simple as bedding, but also extends to the kitchen, bathroom and other areas."

Lu Jin, manager of marketing department of Jiangsu dream orchid Group Co., Ltd., told reporters that young people do not like that old style home textile shop. "Few people will spend time shopping in shops.

But those lifestyle shops are different. Some of the European style and Japanese families prefer to go around after 80 or 90.

"In the first half of this year, the overall operation of home textile industry is stable, but most home textile enterprises are developing hard. The more difficult period of development of the industry is, the more the domestic textile enterprises need to actively explore the market."

Yang Zhaohua said that the products that had been injected into flocking, decoration and other elements had gradually become the new favorites from the terminal supporting parts. These enterprises are pforming from "big home textiles" to "big home".