Garment Industry, Vigor And Vitality, Revitalize Supplies, Restore Vitality

Due to the overall downturn in the consumer environment, the garment industry has been weakening in recent years, and its inventory is high. Since 2014, most enterprises have begun a significant pformation, including the movement of inventory and the development of multi-channel e-commerce providers. Judging from the recent semi annual report released by clothing listed companies, the boom of the apparel industry has picked up, but analysts believe that the overall retail environment is still not sufficiently bright.

Some garments listed companies are doing well.

Data released by Hai Lan home show that business revenue in the first half of the year exceeded 7 billion 900 million yuan, an increase of nearly 40% over the same period in 2014.

By the end of the mid term, the number of stores was 3382, an increase of 6.89% over the same period.

Reporters learned that its main line of three or four cities and the following market contributed a powerful purchasing power.

At present, the performance of clothing listed companies, the performance is not bright.

The main contribution of some enterprises to good performance is not from the clothing industry.

Shanshan Group achieved 1 billion 871 million yuan in operating income in the first half of this year, a decrease of 0.09% compared with the same period last year.

However, 521 million of the proceeds came from the sale of shares in Ningbo bank, and investment income was deducted. Net income fell 28.70% compared with the same period last year.

Similar to the garment production export enterprise Kim Feida, the first half of the first half of the maximum growth rate of 1530%, but the main reason is that in May this year the company completed the acquisition of Nanjing otjia Amperex Technology Limited 100% stock, the results of the last half of the consolidated statement.

In addition, such as George White, card slave Road, seven wolves, LAN Zi shares, American bond clothing and so on.

Although it has not yet officially released its earnings report, it can be seen from the previous announcement that net profit has declined year-on-year.

Ping An Securities analyst Yu Xuhui believes that the clothing industry "decline narrowed significantly, the second half is expected to be positive".

Garment industry analyst Ma Gang believes that since last year, garment enterprises have basically solved the inventory problem by means of various marketing methods such as online business platform, which has led to the rise in performance. However, it does not mean that the garment industry has entered a stage of warmer growth. "The apparel industry will increase the inventory of new products because of the competition under the online and offline industries, so it is easy to enter the downturn cycle again."

Begin to regain vitality

However, although the trend of the overall garment industry is not obvious enough, there are still bright spots in the subdivision, and the most obvious one is sports category.

With the rise of the national sports movement and the adjustment of its own strategy, after nearly five years of slump, the sporting goods market in China has begun to regain its vitality.

Adidas's recent earnings report showed that sales in the Greater China region reached 564 million euros in the second quarter of this year, an increase of 48.4% over the same period last year, excluding the exchange rate factor, which still increased by 19.3%. The increase is second to none in the seven global markets of Adidas.

In the first half of, Adidas realized sales of 1 billion 160 million euros in Greater China, including the two digit growth in the Greater China, Western Europe, Middle East and Africa markets, which gave Adidas the confidence to set the growth target of global sales this year as "medium digit growth".

361 degree also released a semi annual report of good performance, turnover grew 5.7% to 2 billion 208 million yuan, net profit increased 22.3% to 269 million yuan, but compared with the same period last year,

And net profit growth has slowed down.

Previously, Anta reported earnings of 5 billion 110 million yuan in the first half of this year, an increase of 24% compared with the same period last year, and shareholders accounted for 965 million yuan of profits.

An increase of 20.2% over the same period, the industry analysis of its annual sales is expected to achieve 10 billion.

Just last month, the successful bid of the Beijing Winter Olympic Games in 2020 will bring more opportunities for sportswear enterprises.

The outdoor clothing brand Pathfinder reported that net profit in the first half of the year was 143 million yuan, an increase of 16.5% over the previous year, while its recent public offering of 2 billion 100 million yuan, 800 million yuan will be invested in the "camping ski and outdoor multi-function experience center project".