Upgrading Consumer Experience And Explaining Eight Major Development Directions Of Future Shopping Centers

Children's theme

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The impact of homogenization and the impact of the electricity supplier has become a new favorite of the children's formats, which are strong in gathering capacity, combined in consumption, and relatively low in floor and location requirements.

For example: Tokyo Kidzania, Hangzhou DO capital, Shanghai child king, bird nest children experience center, Guangzhou good Plaza, Kunming golden cube new future city.

Bird nest children experience center

Hangzhou DO capital children's social experience museum is located in Hangzhou Qianjiang New Town Civic Center's youth education development base. It is the first Asian largest children's experience education venue in China.

Here, children can try all kinds of work like adults in a safe and interactive environment, experience real social activities, understand the survival principle of remuneration through labor, and lay a good understanding foundation for healthy growth and career development in the future.

DO capital has nearly a hundred professional experiences to meet the dream needs of children of different ages. The project has its own characteristics and is differentiated from the Mixc.

Two. Female theme

Women have always been the main customers of shopping centers. With the increasing social status of women and the increasing independence of their economic status, the demand for product quality and shopping experience will be more unique in the future.

At present, there are more successful cases at home and abroad, such as Venus castle in Tokyo and Shanghai Joy City.

Venus castle, Tokyo

Tokyo Venus Castle: in order to strengthen "lady's theme park", the project chose Venus, the goddess of love and beauty in the myth of Rome, as the theme of its landscape expression elements, and combined with European Renaissance street, waterscape sculpture, myths mural, artificial daylight and so on to deduce its main theme.

In terms of theme performance, both soft and hard are focused on business planning with the theme of women's consumption culture. Most businesses basically operate women's consumer goods.

The theme shopping experience and the shopping atmosphere of human nature also give female customers more respect and greater enjoyment.

Shanghai Joy City: mainly from 22 to 30 years old with the most consumption thickness.

Motivated young women are targeted at providing one-stop lifestyle services that are in line with fashion trends.

Young girls, white-collar beauties and their "eating" are the three focuses of Shanghai Joy City. They are designed to meet the needs of girls enjoying food and shopping.

Young girls also like to socialize very much. They usually have dinner with their girlfriends or have a sweet date with their boyfriends. They are willing to share shopping experiences with their friends. Therefore, the promotion of the project is especially tilted towards young white collar women.

Three, the theme of Art

To create an artistic theme is also a hot topic in shopping centers in recent years. Using art to overcome consumers' aesthetic fatigue in shopping centers can break through the art of "being looked up to" and make the public not dull in shopping and leisure.

More successful cases include Hongkong K11, Beijing overseas Chinese lawn, Shanghai K11, Shanghai Himalaya center and so on.

Hongkong K11 art shopping center

Hongkong K11: located in the "art shopping center", the 18 art galleries are located between the shops of different shopping centers. Through different artistic exchange activities, exhibitions and resident artists, the project gives unique artistic connotation to the project.

K11's art is interactive, instead of buying priceless works of art for simple display.

At the same time, there are many interactive experiences. Apart from art exhibitions, there are all kinds of handicraft shops and art classrooms. It is the place where artists interact with consumers, and these activities can increase the stickiness of consumers.

Beijing Qiao Fu Grassland: positioning art shopping center, the overall building around the theme of environmental protection, for the overseas Chinese group, cultural heritage and artwork are the soul of a building.

The 41 Daly sculptures placed in Qiao Fu's lawn are one of the richest collections of genuine Daly in the world.

Ingenious architectural design, wide indoor space, indoor steel column structure gives people a visual and sensory impact, a special multi entry cross structure, the control of the moving line and the layout of the format are very well placed. It is a commendable landmark project in China.

Four, cultural themes

With the improvement of knowledge level and the change of consumption concept, people pay more and more attention to cultural experience in consumption.

Culture becomes the business opportunity of the city and is consumed. For the deep excavation of traditional culture, creating opportunities for consumers to contact traditional culture, it can give consumers a sense of cultural identity and belonging.

Famous cases at home and abroad include the Kaiser palace of the United States, the Wafi Mall of Dubai, the Shanghai Parco annual road, the old port of Shanghai, the Xintiandi of Guangzhou, the G5 apron of Guangzhou five, etc.

Kaiser palace shopping center: successfully engrafted the mysteries of ancient Rome and Atlantis. The two major cultural themes with profound influence and cultural appeal in European and American cultures are integrated into shopping centers, making shopping centers no longer just a place of consumption, but also a visual sense of the unique power of cultural legends.

In addition to the performance of architecture and landscape, a large number of scientific and technological means and actors are used to make space time, light and shadow and mythology become props of theme interpretation.

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Five. Ocean theme

The ocean has always been the mysterious world that everyone yearns for. Today, especially in advocating environmental protection and ecological concept, aquarium has always been welcomed by children. If the aquarium is stationed in shopping centers, it is estimated that it is the most "high-end atmosphere" in many "impossible tasks". Whether it is the cost of construction or the cost of later maintenance, it is undoubtedly the absolute "tyrant" status.

Besides, aquariums can not only be profitable, but also help sales centers increase sales.

Famous cases at home and abroad include: Dubai Mall, Seoul COEX, Hongkong Tsing Yi City, Shenzhen coastal city and so on.

Dubai Mall: the Dubai Mall aquarium known as "the largest fish tank in the world" is a miracle in such a place where water is more expensive than oil.

The aquarium sightseeing corridor is 51 meters long, 20 meters wide and 11 meters high, with a storage capacity of about 10 million liters. There are about 33 thousand kinds of aquatic animals such as sharks, Huang Diao fish and so on.

The aquarium is as high as three storeys, and a special small boat can reach the surface of the water for tourists to observe and feed near the water.

Tsing Yi City, Hongkong: the introduction of the concept of ocean follows the distinctive layout of cruise ships, streamlined corridors and colorful flagpole.

On the first floor of the shopping mall, there is a large fish tank "Sea Dream" which has many tropical fish. The location of the atrium and the inquiry office are all designed for the steamship, and the restaurant has the design of the sailing mast and so on.

In addition, there are more theme restaurants with natural sea views.

From the facade design style to the store decoration, the marine elements are built to enhance the sense of vision and sense of theme, deepen the impression and attract a large number of consumers.

Six. Park Theme

Today's society is not only satisfied with shopping, but also pursuing the needs of quality of life. How to integrate modern city and garden perfectly is a hot issue facing shopping centers.

The combination of parks and shopping centers provides people with a visual and behavioral connection. The interaction between indoor and outdoor, business and ecological environment can make consumers' vision and thinking become rich and smart, satisfying the needs of consumers and promoting consumption.

Famous cases at home and abroad include Tokyo Garden Walk, Shenzhen COCO Park, Hangzhou Zhongtai Yintai city and so on.

Shenzhen COCO Park: Shenzhen is the first park scene shopping center in China. It is also China's first "inner street" shopping mall.

COCOPark emphasizes the "Park" leisure oriented shopping.

Potted plants, plants, images, seats and other facilities and plenty of architectural space are arranged in public corridors, Square Gardens, platform rest areas, and roof greening areas in the building. The business of rational distribution can give people a sense of enjoyment that can not be enjoyed in parks.

Seven. Water theme

The practice of psychology has proved that because of instinct and heredity, people will have a kind of intimacy towards nature, and this kind of intimacy will make people feel relaxed.

Nowadays, people in big cities have little time to get close to nature because of busy work, long journey, limited financial resources and so on.

If the shopping center can combine soft water and hard buildings, it can give people a sense of change in form and make the project differentiated.

Famous cases at home and abroad include Fukuoka Bodo canal city, Macao the Grande Canale shopping center, Nanjing water tour city and so on.

Nanjing Water Tour City: the first water theme in China

The concept of shopping center comes from Japan.

Nanjing water swim city has 280 meters deep 40 centimeters of artificial branch canal, 365 days all-weather performance theater, more than 100 square meters performance stage......

Introduce landscape elements such as sunlight, air, water and natural plants into commercial facilities.

The architectural features such as the dome shaped atrium, the artificial canal, the waterfront, the waterfall, the water stage, the air courtyard, the zenith garden, the pparent ceiling and so on, reflect the design pursuit of openness, pleasure and close to nature.

Eight, 3D theme

3D stereoscopic painting is well received by the new generation of young people who are seeking novelty because of its good interaction with visitors and strong visual impact. At the same time, 3D theme has become a more powerful tool for more and more shopping centers to organize various activities. It brings a large number of consumer groups and can also add smart art to shopping malls.

Famous cases at home and abroad include Seoul 3D illusion 3D art gallery, Beijing Aegean Sea shopping center, Tianjin Galaxy International Shopping Center, etc.

Tianjin Galaxy International Shopping Center: as the first stop shopping mall in Tianjin, the introduction of popular art in recent years in Korea has led to the creation of a 3D street for young people in the shopping mall.

Young artists, through special painting methods, simulate the display of three-dimensional visual arts, so that the viewer can feel himself on the scene.

There are dozens of works in 3D wall paintings, which are full of stereoscopic feelings. During the exhibition, many visitors came to and stopped to take photos.

From the current domestic and foreign cases, the practice of shopping center's theme is full of creativity. Their exploration and experience can provide us with reference, but the theme of shopping center should not be applied mechanically or parrot. Only by objective reality, subjective imagination, scientific analysis and bold innovation can we make a good shopping mall's thematic way.