Alibaba Cross Border Electricity Supplier Enters Korea Korea Clothing Industry To "Borrow East Wind" To China

Alibaba has recently announced that it will cooperate with Samsung, group and other famous fashion brands to introduce Korean clothing products through Taobao, Juhuasuan and Tmall. Many Korean brands will open up the scale of China's market.

Data show that in the first half of the year, the sales volume of Korean imports in Ali platform has exceeded 10 billion yuan.

Korean cosmetics and costumes have become the most popular category among Chinese consumers.

Zhang Jianfeng, President of the retail business group of Ali, said that this will join hands with Samsung, AI and so on.

In succession, more than 200 South Koreans have been introduced.

Through Taobao, Juhuasuan, Tmall and other platforms, the advantages of big data and touch up will be brought into play.

Zhang Jianfeng: for a year and a half, President Ma Yun came to Korea for the four time.

In the past, we sold partial standard products, such as food and cosmetics, and Korea was the first time we introduced garments and other non-standard products.

Our first step is to cooperate with Korean famous brands to keep these brands in China. The second step is to bring a large number of small and medium Korean brands to China through a series of activities.

As the largest integrated business in Korea, Samsung's annual sales volume is 30 billion US dollars.

Jin Hengmu, China's marketing president of fashion, a clothing group, said that a large number of Korean clothing enterprises regarded China as a "second domestic demand" market in the depressed domestic economy.

Great potential

Jin Hengmu: at present, online occupies 5% of the total turnover, and there is huge room for development.

Although our overall economic situation is not good, the department store is declining, but online 15 years have increased three times than last year.

Popular Korean dramas lay a solid foundation for Hanfu cosmetics in China.

But the characteristics of Chinese market "long tail smart" have been heard by Korean companies.

Jin Hengmu said that Korean enterprises will be "prepared for rainy days" at the same time of raising their speed.

Jin Heng Mu: when planning, you should consider the whole thing, for example, the clothes you wear in Kim Su Hyon (TV Series) will be broadcast in 52 weeks, so you will have to prepare for fortieth weeks.

We are learning and improving, keeping pace with the times.

A large number of Korean small and medium-sized enterprises and personalized brands are also seeking to "go to sea", but there are mixed feelings about the potential and counterfeiting problems in the Chinese market.

In response, Zhang Jianfeng said:

Zhang Jianfeng: in traditional field, seldom apply for copyright for clothes.

As long as you release the style photos for the first time, we think you have the copyright; the system will scan the subsequent products to identify whether it infringes your copyright.

The Ministry of Commerce predicts that the volume of cross-border electricity supplier trade in China will reach 6 trillion and 500 billion yuan in 2016, accounting for 20% of China's total trade volume.

In addition to Ali, Jingdong, foreign terminals, honey bud baby, jumei.com and other business enterprises are actively layout.

Zhao Ping, deputy director of the Consumer Economics Research Institute of the Ministry of Commerce, pointed out that the growth rate of cross-border e-commerce pactions between China and South Korea has accelerated since the beginning of this year.

Zhao Ping: in particular, the signing of the FTA between China and South Korea has reduced the tariff and non-tariff barriers of the two countries.

It is important to note that many cosmetics and clothing imported from South Korea have positive competition with Chinese enterprises. How to understand the needs of the Korean market when expanding the entry of Korean products into China? After all, cross-border electricity suppliers are two-way.