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    What Three Things Should We Learn From The Pition Of Clothing And Textiles Into The Electricity Supplier Era?

    2015/9/22 11:34:00 46

    ClothingTextileE-CommerceBrandAlibabaInternet +

    When the clouds,

    Internet of things

    ,

    Big data

    The new technology of 3D printing and so on, how to make a difficult pition in the increasingly fierce competition is an urgent problem for the garment industry.

    In this era of DT and 2025 China Textile

    clothing

    Manufacturing Summit Forum,

    Alibaba

    Duan Yongzhao, director of the academic committee of the business school, Liang Wei, chief expert of SAP retail industry, Yin Zhiyong, chairman of Shanghai and Eagle Electronics and Polytron Technologies Inc, Zhang Yunlan, President of the red collar group, discussed the application and development of big data and intelligent manufacturing in China's clothing and textile industry, in order to stimulate the spirit of enterprise innovation.

    After entering the post electricity supplier era, we must learn three things.

    "How will the world change dramatically in the next 10 years? Is the brain that dominates our understanding, understanding and judgment still in the past in the face of the tide of the Internet?" Duan Yongzhao sent questions to entrepreneurs participating in the forum.

    "It is very important to rethink what consumers are thinking, and what the Internet can help you."

    Duan Yongzhao said that too many "unexpected moments" did not enter the trading system, and how to put the "moment of initiative" into our vision, not only when the order was placed on consumers, but also when they "started".

    After entering the post electricity supplier era, enterprises should learn three things: first, share the economy; in simple terms, "wool comes from pigs, and dogs come to pay."

    The second is the integration of production and consumption. Production and consumption are unified, and the boundary between producers and consumers has disappeared.

    The third is experience. The only yardstick of customer experience is refreshing. There are two points in this experience: one is the integration of consumers and scenes, completely immersing them, and achieving the state of ecstasy.

    Second, the personalized pricing power will be pferred to the consumer. Entrepreneurs should be keen on the eyes of consumers rather than the wallets.

    Enterprises should establish a long-term innovation system

    "Enterprises need to innovate their business models to achieve a life-long value around consumers."

    Liang Wei said that the consumer has changed, and the production enterprises will also change.

    The crux of the decline in corporate profits and growth is that the traditional mode has become increasingly difficult to adapt to the development needs.

    Enterprises should establish a long-term innovation system.

    Leaders should be in charge of themselves. Innovation culture is inseparable from leaders. Innovation is a venture capital, and only leaders have decision-making power.

    Secondly, we must clarify the strategy and direction of enterprise development and innovation, and we can pilot the idea and finally pform the achievements.

    To carry out risk management, we must not put all our eggs in one basket and consider the return period of innovation projects.

    An open innovation organization should also be established to enable innovative projects to run efficiently and at low cost.

    Smart equipment leads garment enterprise reform

    "In the past 8 years since the establishment of the company, only two things have been done for the garment industry. One thing is to achieve" Internet + "and the other is to achieve industry 4.

    Yin Zhiyong said that 3D printing, mobile Internet and cloud computing promoted the great changes in the garment industry.

    In the past, garment manufacturing depended on manpower and labor intensive industries. To upgrade to technology intensive enterprises, we should start with machines.

    In this era, the garment industry can only embrace the future with digitalized, intelligent and informational equipment.

    He suggested that the environment of garment factories in the future will be cleaner and more humane.

    Many traditional clothing enterprises have separate management, such as cutting, warehousing, distribution, etc., which are not conducive to data collection, which is different from the extensive factory management mode in the past. In the future, enterprises can digitally realize the whole process of production line monitoring, and manage the management of all aspects of procurement, warehousing, production progress and delivery of surface accessories.

    The most important thing about c2m is customization.

    The clothing industry has three major pain points: inventory accumulation, homogenization of products and products over the quarter.

    Zhang Yunlan said that the "magic factory" created by red collar is the most representative platform for c2m.

    C2m mode completely connects consumers with production enterprises, and makes personalized customization for consumers.

    She believes that consumers are not loyal to brands, but are loyal to their styles.

    Today, consumers have broken the superstition of brands, and prefer products that meet their own design and requirements.

    C2m mode, consumers directly docking factories, eliminating intermediate channels.

    For consumers, it not only meets the needs of personalized customization, but also can get cost-effective products. For manufacturers, maintenance costs and investment are low, there is no inventory and financial pressure, and consumers' viscosity has also been strengthened.

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