Alibaba Launches Global Fashion Show With Major Brands

Alibaba cross-border electricity supplier storm swept across the border, the first joint Samsung clothing and other hundred fashion brands, opened the world fashion week show.

This time, as a global buyer, Ali came to the "fashion capital" portrayed by Korean dramas.

In September 16th, Alibaba group announced in Seoul that it would intensify its efforts to expand cross-border overseas battlefields and make closer cross-border agreements with overseas brands.

As the first stop of "overseas show".

The group has brought together Juhuasuan, Taobao, Tmall and other retail platforms, combined with the Korean Fashion Association, and South Korea's famous clothing beauty group, such as Samsung Group, clothing and love group, and the Korean local enterprises that have not yet entered the Chinese market, such as Shizheng group, TWEE group, dozens of well-known Korean original designer brands, such as one of the five fashion enterprises, launched a huge "Korean Fashion Week".

Many Korean brands also said they would take the opportunity to enter Ali platform and scale up the process of entering the Chinese market.

According to the data provided by Ali, the sales volume of Korean imports on Ali platform has exceeded 10 billion yuan.

The size of South Korea's imports of goods is up to 100 billion, and enterprises have expressed their desire to cultivate "second domestic demand market" by Ali Dongfeng.

Data show that the Korean brand has entered the Ali platform, with the largest number of brands in cosmetics, women's clothing, life department stores, maternal and infant industries, and so on, which is more than 60% of the total number of Korean brands.

In the eyes of domestic consumers, cosmetics, skin care products, clothing, 3C digital, snacks and so on are the most frequent areas of consumption and consumption.

"We can confidently say that Korea has become the fertile land of the fashion industry, and we have the ability to recommend high-quality brands from Korea to the people of more countries and regions.

Through cooperation with Alibaba, we believe that more Korean famous enterprises and small and medium-sized enterprises can successfully access the door to enter the Chinese market.

Of course, we also very much welcome Chinese good commodities to come to the Korean people through the booming trade between the two countries.

Li Guanxie, Vice Minister of Korea's Ministry of industry and Commerce resources, said.

In recent years, the interaction between China and South Korea has been continuous. Good news from both sides has been heard. In March 2015, the free trade agreement between China and South Korea was officially signed. The Chinese government mentioned in the two sessions that South Korea has become the first target country for outbound travel in China. The Ministry of finance has implemented a new import tariff policy and implemented a sharp reduction in taxes on Korean imports.

As a pioneer in the domestic Internet industry and cross-border trade, Alibaba is also promoting frequent cross-border cooperation in the two countries.

On May 18th -19, Ma Yun, chairman of the board of Alibaba group, went to Seoul, South Korea to attend the launching ceremony of the "Korean Pavilion". It also meant that more Korean brands and products would be able to smoothly reach close contact with Chinese consumers through Ali platform.

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On the morning of September 17th, Zhang Jianfeng, President of China retail group of Alibaba group, and Yin Zhuhua, President of Samsung clothing and garment business group, signed the "MOU" in the Samsung Ministry of agriculture and industry, indicating that the two sides will deepen the building of strategic partnership.

Zhang Jianfeng, President of Alibaba China retail business group, said, "I am delighted to have reached this cooperation with Samsung.

Like fashion, it is the industry that leads innovation to life. Samsung is a great enterprise. Ali is also a fast growing company. Besides channel and retail level, it also hopes that cooperation will enable the two sides to better link up their innovation capabilities and platforms, so that the fashion industry and the Internet industry can better integrate, and let the Internet change fashion and change life.

Zhang Jianfeng also said that at present, Taobao Mobile has more than 110 million active users (DAU), and there are more and more international brands to understand their Chinese consumers through Ali big data.

For this comprehensive cooperation with Alibaba, President Yin Zhuhua, President of Samsung products, told reporters: "as a representative enterprise in respective fields of China and South Korea, in-depth cooperation will help to achieve greater results.

At present, Samsung has three flagship stores in Tmall, namely, Beanpole, Rapido and Mvio. Next year, it will focus on promoting fast fashion brand "8 seconds" into China. It plans to choose Juhuasuan as the online marketing platform and open Tmall flagship store.

We hope to foster the second domestic demand market through cooperation with Juhuasuan and Tmall.

Statistics show that Samsung's products are the predecessor of SamSung group. Samsung's "first wool weaving" and Samsung products combination were established in 2015. Now it is one of the largest comprehensive businesses in South Korea. It has achieved an annual turnover of 30 billion US dollars, and it is expected that the turnover will reach 55 billion US dollars in 2020.

So far, Samsung has opened three clothing flagship stores in Tmall, namely, Beanpole, Rapido and Mvio. Next year, it will focus on promoting fast fashion brand "8 seconds" into China. It plans to choose Juhuasuan as the online marketing platform, and opens its first flagship store in Tmall.

Similarly, LEEKYOUCHANG, President of the global business department of the clothing and love group as a strategic partner, is also very optimistic about the prospects for cooperation: "the clothing and love group has been officially working with Alibaba group's Juhuasuan and Tmall platforms since 2013.

Tmall and Juhuasuan platform are the largest online trading platform in China, especially Tmall's first 99 activities of double eleven and Juhuasuan, which has created a miraculous sales performance in the entire electricity supplier field.

At present, Tmall and Juhuasuan are the core business channel of the clothing and love group, and also the core position of the group.

"

According to the group, sales of clothing and love group and Tmall and Juhuasuan have exceeded RMB 300 million yuan in the first year of cooperation. It is expected to exceed 600 million yuan this year to achieve 100% growth, and its brand has also soared from 2 brands in 2013 to 20 brands.

The head of the company said that the growth stems from Ali can continue to provide more quality customers for the clothing group, to improve the market share of the group brand and the brand image of many benefits.

The popularity of Korean dramas has spawned huge demand. Data show that Chinese consumers are most willing to pay for their costumes.

It is reported that the Korean companies involved in the cooperation under the Ali line involve clothing, accessories, shoes, beauty and other fields.

Among them, the main brands involved include SamSung group, clothing and love group, Shizheng group, TNJ group, HANSKIN group and so on.

With the "Korean drama fever" in China for a long time, people in Korea

Demand for commodities is also soaring.

According to relevant reports, about 4 million 320 thousand of Chinese tourists visiting Korea in 2013 accounted for about 80% of the tourists.

Yuan Dayuan, President of the Korean Fashion Association, said: "from the past silk road to the current Sino Korean trade agreement, the cultural fashion industry occupies a very important position.

China and South Korea should work hand in hand in the field of design and circulation, and the two countries will become the central axis of Asian fashion in the world.

Zhang Jianfeng, President of Alibaba group retail business group, told reporters at the scene: "Alibaba is thinking every day about how to satisfy consumers with our products and services.

And we do see that after more than ten years of efforts, the penetration of e-commerce in China is improving, and the middle class group with China's consumption potential is growing, and consumers have higher requirements for quality, hoping to get a more intimate service and a more comfortable shopping experience.

When it comes to the current cross-border electricity supplier competition, line epilepsy also said, "if the cross-border electricity supplier shipment volume is not enough, it is difficult to make large-scale sales, businesses are also difficult to make profits, this is very difficult to call the business mode, can only be called business activities.

It is reported that a total of more than 200 Korean fashion brands participated in the "Korean Fashion Week" campaign.

Some of these brands have entered the Chinese market and are well known, and there are many more popular brands in Korea. Chinese consumers haven't had the chance to know them.

"We very much hope that these brands will meet with Chinese consumers at an early date.

"Zhang Jianfeng said.

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After the cooperation, these Korean brands will be able to provide Korean consumers with the same price and other services by entering Tmall, Tmall international and other platforms, so that domestic consumers can get in touch with the most popular IN Korean fashion.

Based on the consensus reached in the globalization and the Chinese market, Ali will also cooperate with Korean enterprises in the Chinese consumer market to achieve the simultaneous start of new products, the integration of online and offline channels, and sharing data in the Chinese consumer market. The company is committed to gradually move some of the brands sold in the Korean region to Taobao, Tmall, Juhuasuan and other platforms, so as to achieve a series of strategic moves of the new local brands through the Chinese electricity supplier to enter the Chinese market.

At the same time, there are also analysts from the electricity supplier industry.

The penetration rate reached 90%, while China's current figure is around 50%. In the future, the mobile Internet, including o2o, will open up online and offline mode, and Ali still has more cooperation with Samsung.

Related introduction:

The ROK co operative brand introduces:

Samsung Group: Samsung Group is the most well-known Samsung Electronics, but in fact Samsung Group covers a large number of industries worldwide.

Samsung clothing has long occupied the high-end consumer market of Korean fashion industry.

Kim Su Hyon, the beanpoleoutdoor spokesperson, showcases many kinds of costumes in the hit Korean drama "you from the stars". In Kim Su Hyon's latest TV producer, it also shows the cooperation between Beanpoleoutdoor and the famous Korean designer Juun.J.

In addition, Samsung clothing also includes Park Shin Hye, Li Zhongshuo, Pei Xiuzhi and other Korean pop stars endorsing Rapido, Mvio, BeanpoleAccessory and other brands.

Next year's fast fashion brand "8 seconds" will enter Tmall platform.

Clothing and love group: the famous Korean clothing brand is also a relatively mature brand in the Chinese market.

Its own E, land, TeenieWeenie, Roem, Eblin, Plory, Spao and other 32 brands.

Among them, TeenieWeenie, E, land, Roem, Scofield, Prich, Spao, Whoau, Gerolamo, Enc, Scofield, Scofield, e, e, C, C, C, C, C, etc. are well known to Chinese consumers, and have already entered Tmall flagship store.

In addition, there are 15 new brands under the clothing and love group, which are currently only sold in the Korean mainland, and will soon cooperate with Tmall and Juhuasuan through cross-border electricity providers.

Shizheng group: the Korean local dress group, one of the five Korean fashion enterprises, has not yet entered China.

It has 17 brands, hoping to open up Chinese consumers' cognition through this cooperation.

TWEE brand: Korean local fast fashion brand, this time through Juhuasuan online platform debut.