South Korea'S Clothing House Upgrade 4 To Build Electricity Providers Targeting Big Data

"Han Du Yi house 1" refers to the single brand operation in 2008 ~2011.

In 2012, the multi brand operation in ~2013 was "Han Du Yi house 2".

In 2014, the Korean group established its mission to become a global brand incubator with global influence, and focused on creating a fashion brand incubator platform, the so-called "Korean clothing house 3".

When the fashion brand incubator platform matures today, Han Du Yi house has been upgraded to "4" again -- the Internet fashion brand ecosystem.

In the near future, the Korean home will continue to upgrade to "5", that is, the era of big data.

Zhao Yingguang, founder and CEO of Han Du Yi house, delivered a keynote speech at the "new mobile media conference of 2015 Koreas all in September 18th", explaining the development and evolution logic of the Korean brand clothing house from the single brand operation stage, the multi brand operation stage to the fashion brand incubation platform stage.

Zhao Yingguang said that in the development process of "crossing the river by feeling the stones", the four words "logical" became the AIDS to navigation.

When the fashion brand incubator platform matures today, Han Du Yi house has been upgraded to "4" again -- the Internet fashion brand ecosystem.

In the near future, the Korean homes will continue to upgrade to "5".

Times.

The three version and the three tier logic

In his speech, Zhao Yingguang said that since 2008, the development of Han Du she has undergone three upgrading, namely, "1", "2" and "3".

"Han Du Yi house 1" refers to the single brand operation in 2008 ~2011.

In 2012, the multi brand operation in ~2013 was "Han Du Yi house 2".

In 2014, the Korean group established its mission to become a global brand incubator with global influence, and focused on creating a fashion brand incubator platform, the so-called "Korean clothing house 3".

He believes that the Internet era is not lack of channels, without its own brand, it can only be a dependency.

This is the first logic of Han Du Yi she.

A big trend of brand is more and more fractionize, and brand is more and more fractionize, the market is easier to form saturation.

Only by doing more brands can we accurately and accurately cover more consumer groups.

This is the second layer logic of Han Du Yi she.

In the operation of multi brands, mature brand incubation mechanism is gradually formed, and creating a fashion brand incubator platform is the only way to success.

This is the third layer logic of Han Du Yi she.

Since 2008, Han Du she has gone through the single brand operation stage, that is, the 1 stage; the multi brand operation stage, that is, the 2 stage; the fashion brand incubation platform stage, that is, the 3 stage.

Up to now, the Korean brand has expanded the number of brands to 28 by means of self incubation, joint venture, cooperation and operation.

, men's clothing, children's wear, outdoor, walking shoes, bags and other categories.

Whether it is the number of brands or market performance, the Korean clothing house is enough to be the largest Internet fashion brand operation group in China.

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Upgrade 4: build an e-commerce ecosystem

Figures show that in 2012 ~2014, Han dresses in China's major integrated e-commerce platform for three consecutive years ranked first in women's clothing.

In 2014, Han dresses made the first full year, double eleven and double three titles in the history of Tmall. The men's wear won the first place in Tmall's original year, and the children's wear won the third place of Tmall's original year.

Entering the 2015, Han Du Yi house still has a fast developing trend.

"5.8 Juhuasuan big day", Han Du Yi house, with a record of 60 million yuan in 3 days, broke the trading record of the single brand company created by ourselves last year.

Its brand Hstyle, AMH, Mini Harun, di kuina and other four brands occupy the first place of their respective categories.

In Zhao Yingguang's view, these achievements can be regarded as a logical proof of the Korean brand fashion platform.

In the process, Han Du Yi house gradually built up the five supporting systems of the incubator brand: 5A level flexible supply chain system, central storage and pportation system, IT system, customer service system, and professional integrated service system.

The professional integrated service system mainly includes financial system derived from finance, marketing system, personnel training system, visual service system, etc.

Beginning in the second half of this year, the Korean family began to open up the brand incubator platform step by step, taking the form of "Han Douyi House +" to undertake the service and expand the field, and opened the "Han Du clothing house 4" -- creating the Internet fashion brand ecosystem.

In this electricity supplier ecosystem, there are now "Korean clothing homes + International offline brand", "Han Du Yi House + designer incubator base", "Korean clothing house +X create customer space" and so on.

Logical deduction of 5

Although "Han Du Yi 4" has just opened, but in the blueprint of Zhao Yingguang's development, there has been a sketch of "Han Du Yi 5" - the big data age.

With the continuous accumulation of data and the improvement of data processing capability, the big data system of Korea's clothing house has been formed.

"At the initial stage of entrepreneurship, everything depends on itself."

Zhao Yingguang said,

At the early stage of development, it showed a "barbaric growth" and a higher chance of survival.

But now, with the continuous "touch net" of traditional industries and the gradual maturity of mobile Internet, the logic of the development of electric business will be more and more rigorous.

Zhao Yingguang said that the launching and holding of the mobile new media conference, on the one hand, is the expectation that the industry can have a platform for full exchange and consensus development. On the one hand, it will share selflessly with the development experience of the Korean home.

"More importantly, we also need to listen to the views and voices of new media heroes and big business providers.

We can learn from each other and communicate with each other, so that we can not run away from each other, which is conducive to the healthy and rapid development of the whole industry and the whole field.