ADORN Fashion Week Tour Presents The Forefront Of Asian Designers

During the three fashion week of London, Paris and Shanghai in September and October this year, Project Crossover and OOAK joined eleven designer brands, and pop up store and showroom jointly joined the three continents of Eurasia to help designers organize exhibitions.

The event was named ADORN, which means "decoration". It not only embodies the theme of design featured in this event, but also directly expresses the views of the two organizers on fashion, accessories and jewelry: design makes life more attractive.

In recent years, the design power of Asia has been developing continuously, but has not been fully integrated and promoted.

Project Crossover, which has many years of professional experience, and OOAK, the leading buyer of fashion jewelry at home, is the first to launch a retail ordering mode with Adorn theme activities for the first time, aiming to give young designers a one-stop promotion.

Adorn thematic activities will be held in the fashionable core areas of three cities in London, Paris and Shanghai. Each station will contain retail pop up store of the store, and the two part of the showroom area, which is the first example of overseas promotion.

Visual merchandising will be changed according to the city's characteristics, and the designer's brand will be slightly different from each station. The whole activity will be like a consistent roving exhibition.

The gallery of the first exhibition venue is designed to provide visitors with an atmosphere of artistic appreciation through the use of simple art space.

The form of pop up and showroom rarely happens. This bold attempt stems from the Project Crossover founder Cherie and OOAK founder Alice in a breakfast conference in East London, the collision of two people in two different areas. We hope that Chinese young designers can get the most professional and comprehensive support, so that the most advanced design force in Asia will appear in the international arena, especially the concept of Chinese design for more customers and buyer shops.

With design and quality as the standard, after screening, the whole activity will gather 11 designers from Asia.

Among them, the clothing brand ANNAKIKI has been a remarkable achievement in the domestic development. The event also invited many award-winning Taiwan designers Fabitoria, which has many domestic and foreign fans, as well as a brilliant young brand YUZOO London founded in London.

Adorn organizers did not set any boundaries to the concept of jewelry design. The selected jewelry brands include Hefang Jewellery (designer Sun Hefang), Ocatavia Yang (designer Yang Xiaozi), Ejing Zhang (designer Zhang Yijing), etc., who have been well received in China, and have won many awards internationally. There are also new designer brand Xiaohe (designer Zheng Xiaohe), which has not yet been published in business.

From the design of light luxury jewelry to the collection of different elements such as new material design, 3D printing jewelry platform and so on, each brand has its own personality. They represent the cutting-edge power of Asian design, especially the Chinese design, and their gathering will undoubtedly burst into a sparking flame of treasures.

Adorn flash shop will be a force that can not be ignored in this fashion week. It will also be an absolutely wonderful place in the fashion map of all places.