Lin Yuqi, The Godfather Of Children'S Shoes Designed With Love

Lin Yuqi, the godfather of children's shoes design, has become the leader of the first batch of children's shoes and has finally devoted himself to the cause of children's shoes.

All of this can be attributed to keen market insight or a successful gamble, but in fact all this stems from one of his simplest sense of love.

Tracing the origin of love

Let's start with a commonplace topic.

Most of the time, we grow up with a love. However, with the growth of our age, all kinds of things that are contrary to our expectations have come to us. All kinds of compromise "eat one cut and grow wiser" make us mistakenly think that we are becoming mature.

This subtle change has eroded our original imagination.

However, in the world of human touch, and ultimately achieve success is those who know how to think with love.

This explains why Lin Yuqi can make two advanced and accurate judgments.

Lin Yuqi, who was born in design, came out of the way of designing children's shoes because of his love for design.

At that time, the industry was totally immersed in the world of adult shoes design, and the design of children's shoes was only incidental.

Lin Yuqi, who is good at thinking and finding, has not been coerced by the times. He has set up his own design team and has the largest domestic children's shoe R & D office.

This way of doing things differently is not to win the game, because he knows that although the adult shoe market is very large at that time, according to the understanding of social psychology and human nature, many concerns in the future will return to the children.

Caring for children and caring for the next generation is a consistent attitude of the society. Parents' care for their children is everlasting.

And then he came to the end of the year, and his first child was born.

After several years of hard work, Lin Yuqi, with confidence in his design, as well as the market structure, product mix, industry supply chain, channel integration, brand management and consumer familiarity, Lin Yuqi has successfully moved from a behind the scenes designer to the front, leading the team to open a new journey.

Just after he was involved in the brand operation of children's shoes, the children's shoes industry encountered bottlenecks, coupled with the impact of the electricity supplier, making the whole children's shoes industry in a doldrums, which made him very worried about the future development of children's shoes.

It is well known that for all the difficulties, Lin Yuqi should be asked to see the beginning of his own eyes. He will take his eyes on his children's feet and see his children running around on the floor with their shoes. Lin Yuqi thought that the first and most important thing for the child to learn is to walk, because people are walking all their lives, so how can they not care for their feet in order to keep their feet on the ground?

To this end, Lin Yuqi established the most basic demand for safety, health and comfort of shoes, and then went further to make them both environmentally friendly and functional.

Using technology and children's shoes design to reduce children's foot diseases.

Out of concern about the health of children's feet, Lin Yuqi went out of the woods and made a smooth journey.

Heart to heart, not forget the beginning of the heart, nature is natural, natural.

Because of the return of love to the original attitude, Lin Yuqi's two key changes are all in order.

Persistence in love

Anything in the world is afraid of two words.

It is quite appropriate to put Lin Yuqi on the side of "no madness and no survival".

Once the company held a large order meeting of agents, all matters were arranged, and it was unexpected that Lin Yu Qi suddenly announced that he would postpone the order a few days before ordering the meeting.

When people saw Lin Yuqi in the lab, they understood.

It turned out that Lin Yuqi, the most exquisite worker, always carefully checks every shoe before the product is promoted. However, because several pairs of shoes are not well designed, they still need to think about the arrangement of product promotion and the small things that others can see, but Lin Yuqi is "reluctant to give up".

He attached great importance to the problems that came back to the front line of the market. Most of the time, he was traveling among cities, listening to the feelings of agents, parents and children.

The collection of information is not limited to the domestic market, but frequent visits abroad are also essential.

In short, it is necessary to gather and understand the collected market data as much as possible, from the perspective of the market, to think from the children's perception, enrich their thinking and fine tune their own design, which is the reason why the shoes designed by him can be widely loved by children.

Of course, this is based on his seriousness and persistence in his work.

As mentioned above, whenever Lin Yuqi goes out, he makes a listener and a questioner.

But at the order meeting of the agents, Lin Yuqi could always talk with ease, as if everyone here is his bosom friend.

Clear, touching, sharing, meticulous explanation of every design concept.

People seemed to be able to see a picture in his mind, day after night.

After listening to a product promotion, it's like listening to a shoe advertisement.

I think this person is not Lin Yuqi, but a child obsessed with children's shoes.

After listening to so many stories, the words precipitated are love, because this love has made him so stubborn that he has been fascinated by him.

Natural interest can be said to be "wrong", but the hard work and struggle of the day after tomorrow can be "smart work".

The love of early heart, the love of children and the love of design make Lin Yuqi today.

"Color and style are not the only beliefs I have designed. Good design is the only way to create a good pair of shoes for children." this is Lin Yuqi, an entrepreneur, a designer, a father, a simple and pure person.