Six Major Local Sports Brands Go Out Of The Trough, Anta Leads The Target To Break Billions

After experiencing high inventory and declining orders, the six largest listed companies in Hong Kong are listed.

After the interim results are released, the trend of industry warming is obvious.

Compared with the previous period, the growth of the revenue is more from the same store sales promotion, rather than the expansion of the number of stores.

At the same time of the overall pformation of retail sales,

The success of the bid has also attracted the attention of the sporting goods industry, and some brands have begun to expand the ice and snow product line. However, the 2008 Olympic Games in Beijing will bring great growth to the industry.

Lining, the former leader of local brand, increased 16% to 3 billion 641 million yuan in the first half of this year, and the loss of equity holders should be narrowed to 29 million yuan.

Lining, executive chairman and acting chief executive officer Lining, said that the sharp narrowing of the losses laid the foundation for the goal of restoring profits throughout the year, which meant that Lining would end up three years of losses.

Anta, which is anti Lining, is expected to become the first domestic sports brand to reach tens of billions of yuan.

In the first half of, revenue rose 24% to 5 billion 110 million yuan, gross profit margin increased 46.6% to 2 billion 380 million yuan, and net profit was 960 million yuan, up 20.2% over the same period last year.

Ding Shizhong, chairman and CEO of Anta sports director, said that the goal of 2015 was to break tens of billions of revenue.

While PEAK and XTEP are growing in revenue, their advantages in basketball and running subdivision are also more obvious.

PEAK's operating income in the first half of this year was 1 billion 380 million yuan, up 6.9% from the same period last year, and its net profit increased by 45.5% to 176 million yuan.

It is worth noting that PEAK has been making remarkable achievements in the field of international basketball. In the first half of the year, PEAK's revenue from overseas reached 260 million yuan, ranking the highest in domestic sports.

Top selling overseas.

The total turnover increased by 3.5% compared with last year, and sales increased by 16.1% over the same period last year.

In the first half of, net profit of 343 million 500 thousand yuan increased by 21% compared to the same period last year, and its revenue was 2 billion 391 million yuan, up 12% from the same period last year.

XTEP, which has consistently pursued entertainment marketing, has a remarkable trend of specialization this year. XTEP set up a joint venture with Chi Mei holdings in June this year. It will operate 2015-2017 years of urban marathon and Carnival activities independently.