Transformation Of Traditional Women'S Shoes Brand Performance Into An Inevitable Trend

Those familiar traditions

Today, we are bogged down in the mire of declining performance.

A few days ago, BELLE group released 2015/2016 fiscal year two quarter operating data showed that BELLE's two quarter retail outlets decreased by 162, even though sports and clothing business sales grew 6.5%, but as the core business footwear business same store sales fell 7.7%.

BELLE continued its first quarter slump in the two quarter.

Prior to this, BELLE group announced the first quarter financial results of the 2015/2016 fiscal year show that footwear sales in the same store decreased by 7.8%, and the number of stores decreased by 167.

As the footwear business continued to decline, BELLE group's flagship brand "Belle" closed shop in Tseung Kwan O branch of Hongkong not long ago, and "Belle" completely withdrew from the Hongkong market.

In fact, apart from BELLE, Daphne, Saturday and other traditional women's shoes brand is not very good.

Daphne group recently released the mid term 2015 earnings report, as of June 30, 2015, the group's turnover of HK $4 billion 374 million, down 13.9% compared to the same period, profits plunged 95.4% to HK $11 million, 181 stores closed.

Saturday's China Daily reported that the first half of the year's revenue was 845 million yuan, down 3.81% compared to the same period last year, while net profit dropped 18.91% to 27 million yuan.

In the face of declining performance, the main reasons for these brands' external claims are mostly the slowdown in macro-economic growth and the weak consumer willingness to consume.

The constant impact led to weak sales and increased rental costs.

BELLE group CEO Sheng Bai pepper has said that in the environment of the Internet changing people's lifestyle and behavior patterns, physical retail is facing more challenges and fashion.

The current business dilemma is the common problem of the industry.

According to insiders, in the context of the market saturation and the continuous impact of the electricity supplier, the growth of the traditional brand of women's shoes depends on the growth of the number of shops joining the store, turning to the demand for store and product retail capabilities, while the growth of store efficiency is restricted by product purchasing and O2O marketing capabilities of all channels.

The pformation of traditional women's shoes is imminent.