Borrow The Electricity Supplier, Foreign Department Stores Get Together To Grab The Chinese Consumer Market.

"Wolf" really came? Just as the "double eleven" is approaching, foreign department stores have speeded up the pace of entering the domestic electricity supplier. More and more wolves are using the Internet to rob the Chinese consumer market.

On the 8 th of this month, Metro's official flagship store announced its entry to Tmall international. The UK's 100 years' supermarket brand Sainsbury 's will follow suit and will officially enter Tmall international and set up the first official flagship store in China. We can see from the Sainsbury 's Tmall international flagship store that 44 products, such as milk, coffee, tea, organic food and baby products, are now on sale. On the same day, suning.com and Jingdong also ushered in "new customers". Sasa, the Asian beauty retailing giant Hongkong, formally launched Su Ninghai to buy overseas flagship store in Hongkong, and Lotte online group of Korea's Lotte Group announced its entry into Jingdong's global shopping platform.

In addition to the hypermarket giants, the old international department store is also approaching the Chinese electricity supplier. With more than 150 years of history and Messi shop, which is known as the "world store", it will soon enter Tmall international. This will be the first large European and American department store to enter the domestic electricity supplier.

"Foreign department stores" favor Chinese electricity providers, on the one hand, they see the huge prospect of China's online shopping craze. As far as Jiangsu is concerned, last year, consumers in Jiangsu spent more than 160 billion yuan on Taobao and Tmall, accounting for about 6.9% of the total volume of social zero in our province. This year, our province's online retail continues to blowout, and the annual retail sales volume is expected to increase by more than 30%. In the first 7 months of this year, the whole country is online. Retail sales 19363 billion yuan, an increase of 37.7% over the same period last year.

And last year, "double 11", Tmall international, 2449 brands from all over the world, excavated the first barrel of gold in China. Last October, Tmall, the second largest retailer in the US, sold Costco to the shelves after being mixed with nuts. The success of Costco's joint Alibaba has attracted a lot of attention from the US retail industry, and has led to the continuing boom of European and American retailers in Tmall international. Insiders said with a smile: "overseas countries have tasted sweetness, and" half Europe "are queuing up to China.

The growth of overseas consumption has also encouraged international retail giants to increase their confidence in opening online stores in China. Last year, Chinese tourists reached a record $164 billion 800 million in overseas consumption (more than 1 trillion yuan), accounting for 27% of global tourists' overseas consumption, ranking first in the world.

For consumers, the entry of international retail giants allows them to stop worrying about buying fake products. "Friends who used to go abroad often buy on behalf of their friends, but too heavy things are afraid of frowning. Now that there are overseas flagship stores, it's much easier to buy things. " Consumer Li Honggang bought two bottles of LV shampoo at Tmall flagship store in Lotte, Korea. "Listening to friends can improve hair loss, search online, and sure enough, the quality should be guaranteed." Similarly, consumers do not need to fly to Hongkong, but now they can purchase more than 600 international brands from Sasa counters or stores on suning.com. According to Su Ninghai, director of outsourcing, all Hongkong Hongkong goods purchased from Suning Hongkong flagship store are shipped from Hongkong, which is the same as Hongkong's.

"The establishment of an official flagship store by international giants is mainly for the current overseas purchasing and purchasing." Zhou Qian, Deputy Secretary General of Nanjing Electronic Commerce Association, said. For example, Burberry, a classic medium length windbreaker, sells Tmall flagship store for 17 thousand and 500 yuan, while the price of the windbreaker is about 12 thousand yuan in overseas purchasing, but more and more consumers will be more willing to buy it in the official flagship store.

International retail giants Online retailers The way to enter the Chinese market is not just to sell a few pieces of goods. Messi's department stores in three places of New York, Chicago and San Francisco have always been the popular targets of Chinese shopping in the US. After Messi and Alibaba have reached strategic cooperation, they will conduct all-round cooperation in complementary advantages, global supply chain integration, big data and full channel integration in the future, effectively helping Messi store open up the Chinese market and share the 367 million active consumers of Alibaba's retail platform. As Messi general stores said, Alibaba's big data and cloud computing will be used to effectively assess and predict the market situation and predict future feasible global market strategies. Similarly, Alibaba and metro will reach a comprehensive and in-depth cooperation in China's consumer market on cross-border imports to achieve global direct sourcing, online and offline channel integration, and sharing big data.

According to the Ministry of Commerce forecast, by next year, the scale of China's cross-border electricity supplier market will reach 6 trillion and 500 billion yuan, with an annual growth rate exceeding 30%. And more and more international retail giants are pressing on the Internet. Retail enterprises The spanformation is more urgent.