In Fact, Taobao Wears Red Clothes.

Net red people's history is really "one beauty all have" story? Looks beautiful, or at least in the photo of China and the United States, can only be said to become the foundation of net red.

The "beauty" of nature means high value and good figure.

But more importantly, it also includes what to wear and how to wear it.

In fact, you can regard net red as a KOL (opinion leader). What they are doing is aesthetic output, and share their dressing style with everyone.

Therefore, a successful net red must have its own taste and distinctive style.

A 100 vermicelli web assistant said in an interview with an interface reporter.

There is always a dress that you have ever copied.

Before and after 2004, the first generation of net red "choking little pepper" sisters were popular by sharing their everyday sweetness and comfort.

This kind of dress sharing was rare at that time, and the way to wear chiffon dress in leather clothing was the famous work of this pair of sisters.

In the later period, the generation of net red, including the vcruan and Xiao Yi, which are still very active, have taken a more routine and more practical style.

Design windbreaker, pure color T-shirt and Bottomwear are their star money.

Now, as the red Zhang Da Yi and Sydney, the dressing styles are increasingly subdivided, whether they are students' fans or big names. Basically, the similar styles of foreign Street photographing products can be found in their stores.

When you see a picture in a shop or a social platform, the people who dress up in the beautiful shop appear in the high-end shopping malls, tropical islands or high-level restaurants. Many people on the waiting list will start to embrace a kind of fans' mentality and produce a yearning for "a better life".

And when the net red came out to sell the clothes shop, these yearning feelings found a release of the export - passed on to the net red clothes.

"This emotional connection is very strong," said a Taobao shopkeeper with three years of online experience. "This is why there is a wave of net red in the Amoy girl who was originally just a shop platform.

Many fans recognize their faces, so the models fly alone, and fans go along. After that, they manage well, and with more fans, the models become net red.

The "exclusive custom" is often a big imitation.

In order to achieve "seller show" to "Buyer show", net red people have to start copying the clothes that fans are "rich emotions".

Generally speaking, there are two sources of net red clothes, one is goods, that is, net red goes to the wholesale market.

Hangzhou's "Sijiqing" and Guangzhou "Baima shopping mall" are the wholesale markets that Taobao shopkeepers often go to.

When the order is large, the wholesale stall can also be placed as an intermediary to order the factory.

The other is to make goods, that is, net red to buy the sample clothing as a template, buy or customize the same or similar materials and accessories, and then find the garment factory for imitation production.

Smaller online stores can outsource the entire imitation production process to factories to reduce economic and time costs.

The mature online shop has its own designer team, plate making workers and sample workers, so it only needs to hand over the batch production process to the factory.

By making their own sample clothes, these stores can better control the quality of clothes and reduce unnecessary mistakes when making big purchases.

The imitation edition is the grey area of the net business. It opens the red shop, from the famous Lanvin, Valentino to the smaller Ann Demeulemeester, the original price exceeds 20 thousand skirt, the net red imitation goods sells for 200 yuan only.

Even though the slogan of Taobao's counterfeiting is getting louder and louder, Taobao's women's clothing products are still numerous.

"The so-called originality or not, in fact, is often only a lot of imitation, less imitation."

The aforementioned network assistant said that this is the status quo recognized by the whole industry.

This may be related to consumers.

The tolerance is surprisingly high in reality.

As more and more consumers improve their clothing, they begin to want to buy designer clothes, but many young people can't keep up with the growth of their eyes. So the "exclusive custom" and "limited money" launched by net red have become a more cost-effective choice. Now they go to department stores and buy a brand winter suit in central island. At least they need to spend 1000 yuan, while in a Japanese and Korean wind net red shop for college students, a Acne Studio winter coat is only seven hundred or eight hundred yuan.

At present, most net red stores have experienced the pition from taking goods to making goods.

At the time of getting the goods, they completed the original accumulation of fans, which made them have the bottom line to cooperate with the factories after they began to make the goods. Outsourcing factories would have a quantity of order sheets, tens of thousands of them.

"The 10 thousand is the output that most processing factories can earn, because on the basis of this product, the proficiency of the workers will be relatively high, and the efficiency and quality of the shipment will be higher.

And hundreds or even less production scale also means higher cost, so some custom-made Taobao shops without running volume will be much higher.

A garment factory owner who asked not to be named told the interface reporter.

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When people began to realize that Taobao and Rednet were a good business, the competition in the industry became more intense. The most obvious performance was from the idea of selecting money to the style of photography, even the design of shop web pages, and the imprinting of each other became more and more serious.

This also forced neither to fight price war, but also afraid of the net red people who had to drop the powder, so they had to move their own exclusive and limited amount of money.

Compared with the style, making the exclusive and limited amount of money is a greater challenge for net red people.

A shop owner who opened a fabric store in Keqiao, Shaoxing, Zhejiang, told an interface reporter that Taobao shops usually pick up ready-made fabrics, purchase single or extra tailored fabrics, or customize fabrics.

Among them, the purchase of external fabrics, the amount can be made into the so-called "limited money", because the number of tail fabric is limited, sold out.

Custom made fabrics are the source steps for the imitation of large costumes, and they are the foundation of the so-called "custom money".

Keqiao, Shaoxing, Zhejiang, is one of the core areas of China's fabric trade. It produces and sells various grades of fabrics, including many imported fabrics, and also accepts advanced fabrics.

It combines Fujian, Xiamen and Guangzhou, together with garment production and processing enterprises concentrated in Zhejiang and Jiangsu, forming a garment production and processing industry chain around the river and Zhejiang area.

From this industry chain, why the net red always comes from the mystery of "package postal area" can be solved.

This not only means that the net red of the goods is closer to the raw materials and factories, but also forms the geographical location advantage. The biggest source of goods of the red net is Sijiqing, China's largest clothing wholesale market in Hangzhou, Zhejiang, which is also the downstream product of this industry chain.

"To sum up, net red can be red on three elements: besides human beauty and good money, interaction is also important."

The net red assistant said, "compared with stars, net red is more like an ordinary person, more affinity, and can form emotional resonance with customers. Especially with the rise of social media, customers have the need for emotional communication."

Micro-blog is now the most important position in the relationship between Taobao and Taobao fans. It is a most popular marketing tool.

The reason why they did not choose to advertise on Taobao webpage to attract traffic is, in the final analysis, because Taobao is too expensive and complicated to promote.

At present, there are three ways to promote through Taobao: Taobao, through train and diamond booth.

Taobao customers refer to the sellers who set up Commission for the baby to be promoted. Then Taobao seeks personal and cooperative websites to promote this treasure through all links such as link push, web advertisement and so on. Once a customer purchases the link through the way, the customer can receive a commission. Generally speaking, the Commission amount is 10%-15%. of the paction amount.

Through train means that the seller promotes targeted promotion by buying search keywords, and generally charges according to actual hits.

And the diamond booth refers to those page advertisements that you usually see when you visit Taobao, pay the bidding mode at the designated location and the designated time period, and the high price people have the opportunity to display advertisements, and finally charge according to the number of exhibition times.

A Tmall shop operator who has many years of experience has introduced that the average pay amount of the direct train industry is now /1 to click from 1 to 2 yuan, while the average payment of the diamond booth is at the level of 30-40 yuan /1000 times.

But even without advertising, micro-blog's business is already good enough, just by doing business.

Aforetime net red assistant tells the interface reporter, the net red shop basically every time on the new first day and second days, the backstage customer service and warehouse delivery staff will be tired crazy, because basically every ten thousand pieces of clothing are all "kill" rhythm.