Hermes Is Taking Off From The Digital Platform Of Men'S Wear.

Hermes officially launched

Let's take a look at the digital platform and see what far-reaching impact it will bring to it.

Herm e s Hermes has formally launched the new menswear digital platform MANifeste in September 8th, which will cover the entire men's wear series.

MANifeste d 'Herm s can be accessed directly through lemanifestedhermes.com or click on the link of the brand official website.

Visitors will be able to search and discover products specifically designed for men, including clothing series, shoes, leather products, necktie accessories, etc. this website also uses a playful tone and illustrations to disrupt men's serious daily life and create lists regularly. At the same time, visitors are also invited to explore the inventory and catalogue of Herm s Hermes's all-around and diversified men's wear items.

Herm s

The men's wear department is responsible for V ronique Nichanian, the global creative director. All the products in the website are featured by videos, words and lists. They can be purchased online.

MANifeste is connected to the online store and can be accessed through all devices, including PC terminals, smart phones and tablet computers.

During the announcement of its performance in March, Axel Dumas, chief executive of Herm s Hermes, said that e-commerce and physical stores were complementary channels, pointing out that as early as 2008, when the brand launched online sales, it was found that most of the cities that generated sales were cities that had already been covered by Hermes stores. The purchase of crowds was not necessarily the original Herm s s Hermes customers.

Today, the brand's online sales channel has covered 19 countries, including the newly added Canada.

In addition, a platform to display women's silk series will be launched online this autumn.

In fact, the move of luxury brands into the electricity business has accelerated. Even Chanel Chanel, which has always resisted luxury electric business, is planning to launch a global electricity supplier network in 2016.

This also shows that the electricity supplier channel has become a crucial link in the slow growth period of the luxury goods industry, and shows the rapid momentum of the popularity of digital mobile commerce.

Chanel Chanel CEO Bruno Pavlovsky has said, "Chanel has always attached great importance to the development of the physical store, because this is the best way to show our product line, and the electricity supplier is completely complementary."

He pointed out that the eyeglasses products to be sold in the electricity supplier channel will be closely linked with the Chanel entity store network.

At the same time, he hinted that the global business platform to be launched in the future will "create a unique luxury shopping experience beyond Chanel."

In March of this year, Fendi has been launched in 28 European countries.

The network is planned to expand to the United States and Japan by the end of this year.