Towel Industry Jie Liya "Internet +" Train

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It is a new era of taking users as king, experience as king, speed as king and platform as king. It is an era of subversion at any time.

Those who have created countless brilliant core competitiveness may be becoming the shackles of enterprises. Without change or innovation, it means death.

In the era of "Internet +", towel enterprises have carefully examined and interpreted this era. Only by truly recognizing the characteristics of this era can we develop more easily and further in this era.

Turning to "Internet +", the relevant person in charge of Fu Shi group said that the core of the "Internet +" era is "people". The most ideal state of brand building is to form a friend relationship with customers, so that they can interact with each other easily and happily.

Therefore, the ultimate state of making a brand is "being a man".

In the future, the brand building of Fu Tian will focus on "people", manage "customers" and force customers.

For the topic of "Internet +", Zhejiang Jie Lai ya

Huang Hainan, the chief brand officer of Group Co., has a clear view. "In the mobile Internet era, the three basic strategies for the successful pformation of traditional enterprises are the pformation of thinking, the improvement of management level and the deployment of mobile information systems in enterprises.

The biggest inspiration of "Internet +" is not the essential change of enterprises, nor the change of marketing essence, but the change of managers' thinking, which will affect the future of enterprises.

Just seeing the characteristics of the "Internet +" era, towel enterprises have been closely following the pace of the times, constantly innovating and changing, and constantly implanted the Internet gene. Many enterprises at the 2015 home textile exhibition show vivid examples of better market expansion and brand communication by means of new technologies and new means of mobile Internet.

According to Huang Hainan, Jie Liya sold 200 million or so on the Internet last year, a small towel. The sales volume has been very difficult.

In 2014, sales of Tmall's mobile terminal accounted for 46.2% of the total sales.

For this reason, Jie Liya has launched its own WeChat public account, elaborately compiling sales promotion content, and attracting the attention of young consumers by using dynamic and static product pictures.

In addition, we should make full use of the promotional advertisements in the station to publicize our new products and new explosions to get the love and trust of young people.

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"The two brands of Fu Tian and Jieyu are the regulars of the home textile exhibition."

Fu Shi Group official said that in 2015, in addition to maintaining traditional face-to-face communication, the home textile exhibition in 2015, according to the customary media attention habits of target customers, more mobile communication devices were adopted in the communication strategy, and the interactive multi dimensional pmission mode around micro-blog, WeChat, e-commerce website and online and offline was also adopted.

Zhang Ruichun, President of Gaoyang towel Association, believes that traditional enterprises want to have a perfect chemical reaction with "Internet +". They must think about products from the perspective of consumers.

Although traditional channels have been greatly affected, the "Internet +" helps enterprises shorten the distance from consumers.

Gaoyang

The company is developing steadily, and some companies already have a mature e-commerce team.

In the next few years, Gaoyang will set up a county-level e-commerce base, and help local enterprises through various resources.

Kang Yong Jun, deputy general manager of Nantong Dadong limited, briefed reporters about the company's successful Internet operation experience.

Since 2013, Dadong has collaborate with the major e-commerce platforms to promote and sell products. The factory directly receives consumers, reduces intermediate links, and stores offline experience. Online shopping can be purchased directly.

At the same time, the factory production line is directly involved in the Internet, allowing consumers to customize products through the Internet, such as HD Photo grade digital printing, embroidery customization, etc.

In the next few years, the company will take an active part in the "Internet +" and build an Internet sales platform to achieve the integration of the factory and the Internet.