2015 Online Business Development Report: Development Presents 6 Major Trends

Six trends of new network operators:

Online and offline: O2O Full channel integration

Data & Management: business data and data operation

Organization and cooperation: social collaboration around consumers

Product innovation: Micro innovation and quick iteration

Brand & Service: become the standard of business

Autonomy & Responsibility: the ecological governance mode becomes possible.

In September 7th, at the new Internet commerce summit held in Hangzhou, Ali Research Institute jointly organized the world network merchants and Taobao research released the Research Report on the development of Internet merchants in 2015, which is entitled "new ecology, new network providers and new engines". The report pointed out that the new Internet business has become a new engine under the new normal economic development, showing six major trends.

　　 Alibaba Tu Pei Pei, vice president, presented at the summit that the new network operators were able to adapt quickly. Internet The business transformation environment in the era of big data, effectively selecting and using all kinds of e-commerce and Internet tools, can continuously evolve in data management, social collaboration, organizational change, product innovation, customer service, brand marketing and so on, and then transform them into business competitive advantages of enterprises or individuals. At present, the scale of China's online business has gradually entered one hundred thousand billion scale, and the network business has developed into the largest business group in China with tens of millions of practitioners. Internet dealers have penetrated into all aspects of the economy, society and life.

According to the report, there are six trends in the development of the new Internet business. One is the integration of O2O channels; the second is the business data and data operation; the third is the social collaboration around consumers; the fourth is product innovation and quick iteration; the fifth is brand and service as the business standard; the six is the ecological governance mode.

At present, "cloud, network and terminal" has become a new commercial infrastructure, big data development is a new type of production factors, large-scale and socialized new division of labor appears, business is evolving from mechanized system to ecological system, and production efficiency has been comprehensively upgraded. The Internet technology represented the information technology revolution, creating huge productivity and wealth. The commercial society of mankind has entered the new era of "no business without electricity". The survival and development environment of the network business is evolving from simple to complex, low to high, low energy to high energy, which also represents the evolution direction of the global business ecosystem.

Internet dealers have also become a new engine under the new normal economic conditions. Compared with the macro slowdown, the e-commerce market is still growing rapidly. According to statistics from AI, China's e-commerce market in 2014 has a scale of 12 trillion and 300 billion yuan, which is expected to maintain steady and rapid growth in the next few years, and the scale of e-commerce market will reach 24 trillion and 200 billion yuan in 2018.

Since the concept of "Internet commerce" was first appeared in 2004, with the deep integration of Internet and traditional economy, the Internet business group has been developing rapidly, and the network business community has achieved extraordinary achievements. The ability and value of network operators have been increasing and recognized by the public through various channels. The group of Internet merchants has also gone through the development stages of "emergence (2004)", "survival and foothold (2005-2006)", "stepping into the rise (2007)", "going to Ecology (2008)", "going socialized (2009)", "personalized fission (2010)", "enterprise Jahwa (2011)", "small is the United States (2012)" and so on.

The new network business summit is hosted by the leading e-commerce industry media, the world network merchants. Alibaba supports and supports Ali Research Institute, Taobao University, Tmall think tank and Ali music co operation. During the two day summit, many executives and business heavyweights of Alibaba group attended.

1 online & offline: O2O full channel integration

In 2014, the mobile Internet era was officially launched. O2O has become the most effective way to integrate online and offline. The connection between information and physical objects, online and offline becomes more and more closely related.

In the traditional IT era, WAL-MART, Zara and DELL have made a good example in supply chain collaboration, but their success is not all small and medium-sized enterprises can follow suit. The Internet is naturally a low-cost data flow platform, and the supply chain collaboration of small enterprises based on data sharing is a reality. Commodity circulation is shortening, especially in the consumer goods area for individual users, and goods do not need to go through any middlemen from factories to users. In the future, virtual factories, virtual manufacturing and network manufacturing will become a reality.

2 Data & Management: business data association and data business

Relying on Internet search engine, social media user information and location LBS services, big data can predict the real needs of customers. This is essentially different from the traditional business intelligence, not only for quantitative data analysis, but also for unstructured data tracking, semantic data analysis, machine learning and synonym mining, to achieve real knowledge management.

3 organization and cooperation: social collaboration around consumers

Compared with the traditional enterprise system in the industrial age, partner system and collaborative entrepreneurship system, internal entrepreneurship and innovation system are more important. In addition, the melting of information superiority leads to the change of employment relationship, which makes the interests of organizations equal at the contract level, and the relationship between power and obligation is more and more equal. It will also put forward new requirements for the transformation and development of market organization. As the spontaneous organization of the new business association, the "business alliance" will continue to grow widely and promote the establishment of positive and deep links within the network business.

Under the traditional industrial system, business activities start around a small number of important data. Synergy among enterprises is a one-way, linear and tightly coupled control relationship. The brand is at the core of the value chain and controls the supply chain. Under the Internet system, data generation is all-around, real-time and massive. Collaboration between enterprises must be network, concurrent and real-time collaboration, just like the Internet.

4 product innovation: Micro innovation and quick iteration

Through the Internet and users close interaction, through the big data for users in-depth comprehensive portrait, around the user experience to start a large number of fragmented, differentiated products and services innovation, in order to be closer to market demand, leading the forefront of innovation.

5 Brand & Service: become a business standard

Take Taobao's research as an example, more Taobao sellers began to build brands: only 4.3% of sellers in 2013 were clearly building brands, and by 2014, 17.9% of sellers were building their own product brands, while 12.3% of sellers did not have registered brands, but they had already built shop brands. In addition, nearly 50% of sellers are ready to focus on developing services in 2015.

6 autonomy and responsibility: the ecological governance model is possible.

The information age makes multicentre governance possible. The providers of trading platforms and related information infrastructure play an important role in the governance. Openness, transparency and sharing greatly enhance the desire and power of self-restraint of network operators. Autonomy and flexibility rules become possible in the networked world. The force of traditional laws and rules is replaced by network autonomy in network regulations.