Camper Lyon Store In France Opens On Design Drawings.

For fashion fans, the Camper brand from Spain is definitely a familiar name.

In the Spanish dialect, Camper is the name of the farmer on Mallorca island. The inspiration for Camper shoes is also from the shoes worn by the farmers on the island.

Simple, light and comfortable.

Lyon, France, Camper

The design office is completed by Makknk&Bey, and the whole shop is built on design drawings.

On the white staircase stand, select the dark ones.

The purpose is to stand out in the full white background.

White staircase acts as a link between different spaces. As an important part of Camper boutique, white staircase not only serves as a platform for Chen, but also provides seats for customers.

The design concept of Camper new store in Lyon, France, puts forward the original function of Makknk&Bey design office to return to shoes: "walking."

With the help of its trajectory and the space structure of the walking place, the interior design is interpreted, especially in the staircases, walls and floors of the red outline.

These lines form the red framework of interior space, which makes Camper boutiques, which seem to walk in the micro world, together create a space with profound rhythm, deep and infinite expansion.

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When China became an important market for luxury consumption, a large number of luxury brands began to integrate into the Chinese market. Some even took the Chinese market as the most important market for brand development.

The Asia Pacific region is the largest market of Prada (Prada), accounting for 36% of its sales.

China alone has accounted for 22% of the total sales volume, reaching 774 million euros.

As China's demand is expected to continue to grow, Prada chose Hongkong as a stepping stone to China in 2011. At the same time, it realized financing for debt repayment and the high cost of opening new stores around the world.

But for the current Chinese economy, the depreciation of the renminbi and the weak Hong Kong and Macao markets, Prada Group Chairman Carlo Mazzi said that Prada group is very difficult to boost sales at present, because the large-scale retail investment stage has passed, Prada group will selectively expand, and more importantly, focus on existing stores and strengthen e-commerce business to try to restore growth.

Patrizio Bertelli Bertelli, CO chief executive of the Prada group, said earlier that the global economy and exchange rate are still volatile, and that the important markets in Hong Kong and Macao are in a weak state. Other Asian markets are full of uncertainties.

Swatch group, known as Deutsche Bank, one of the most reliant Chinese markets, had to cut its annual sales growth target due to pressure from the sharp appreciation of the Swiss franc and the continued deterioration of the largest market in Hongkong and Mainland China.

Originally, Swatch group's net sales growth in the first half of this year is in line with market forecast. However, as the export of Rui watches collapsed in July, China's mainland fell by nearly 40%, and the largest export market of Rui table dropped by 28.7% in Hongkong, which led Swatch to change their annual sales growth target.