Chanel Net-A-Porter Platform Sells Jewelry

The luxury brand Chanel (Chanel), which has always rejected the electricity supplier, has begun to "cautiously" touches the net, and has made new attempts in the field of electronic commerce. In April this year, Chanel and luxury shopping website. Net-a-porter In cooperation, it will set up a sales section for its premium jewellery series CocoCrush, priced at Euro 1970~19000.

It was reported that it had been robbed only after 6 hours of sale. Besides, Chanel It is also announced that it will start selling on the US electronic commerce platform later this year. Eyeglasses products By the third quarter or the fourth quarter of 2016, Chanel will officially launch a global electricity supplier network.

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When China became an important market for luxury consumption, a large number of luxury brands began to integrate into the Chinese market. Some even took the Chinese market as the most important market for brand development.

The Asia Pacific region is the largest market of Prada (Prada), accounting for 36% of its sales. China alone has accounted for 22% of the total sales volume, reaching 774 million euros. As China's demand is expected to continue to grow, Prada chose Hongkong as a stepping stone to China in 2011. At the same time, it realized financing for debt repayment and the high cost of opening new stores around the world.

But for the current Chinese economy, the depreciation of the renminbi and the weak Hong Kong and Macao markets, Prada Group Chairman Carlo Mazzi said that Prada group is very difficult to boost sales at present, because the large-scale retail investment stage has passed, Prada group will selectively expand, and more importantly, focus on existing stores and strengthen e-commerce business to try to restore growth.

Patrizio Bertelli Bertelli, CO chief executive of the Prada group, said earlier that the global economy and exchange rate are still volatile, and that the important markets in Hong Kong and Macao are in a weak state. Other Asian markets are full of uncertainties.

Swatch group, known as Deutsche Bank, one of the most reliant Chinese markets, had to cut its annual sales growth target due to pressure from the sharp appreciation of the Swiss franc and the continued deterioration of the largest market in Hongkong and Mainland China. Originally, Swatch group's net sales growth in the first half of this year is in line with market forecast. However, as the export of Rui watches collapsed in July, China's mainland fell by nearly 40%, and the largest export market of Rui table dropped by 28.7% in Hongkong, which led Swatch to change their annual sales growth target.