Hugo BOS Online Sales Increased By 34%

In January this year, Hugo Boss, a veteran German luxury man, began working with China's Jingdong, an e-commerce platform.

Unlike other luxury brands, Hugo Boss has not entered Jingdong in the form of flagship flagship stores. Instead, Jingdong has bought four series of nearly 10000 items in wholesale form to Hugo Boss in self run mode, and then sold online.

Besides,

It has also been launched in some European countries.

Business.

According to the channel, Hugo Boss has three blocks: retail, wholesale and online.

Compared with the other two, sales of online businesses increased by 34% in the two quarter.

In fact, the online sales scale of Hugo Boss has been growing quite rapidly, showing a year-on-year growth of 14% over the previous quarter.

From the second quarter 2015 earnings report, thanks to the help of new stores,

As well as the expansion of retail business, Hugo Boss has gained a faster growth than the first three months of the same year.

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When China became an important market for luxury consumption, a large number of luxury brands began to integrate into the Chinese market. Some even took the Chinese market as the most important market for brand development.

The Asia Pacific region is the largest market of Prada (Prada), accounting for 36% of its sales.

China alone has accounted for 22% of the total sales volume, reaching 774 million euros.

As China's demand is expected to continue to grow, Prada chose Hongkong as a stepping stone to China in 2011. At the same time, it realized financing for debt repayment and the high cost of opening new stores around the world.

But for the current Chinese economy, the depreciation of the renminbi and the weak Hong Kong and Macao markets, Prada Group Chairman Carlo Mazzi said that Prada group is very difficult to boost sales at present, because the large-scale retail investment stage has passed, Prada group will selectively expand, and more importantly, focus on existing stores and strengthen e-commerce business to try to restore growth.

Patrizio Bertelli Bertelli, CO chief executive of the Prada group, said earlier that the global economy and exchange rate are still volatile, and that the important markets in Hong Kong and Macao are in a weak state. Other Asian markets are full of uncertainties.

Swatch group, known as Deutsche Bank, one of the most reliant Chinese markets, had to cut its annual sales growth target due to pressure from the sharp appreciation of the Swiss franc and the continued deterioration of the largest market in Hongkong and Mainland China.

Originally, Swatch group's net sales growth in the first half of this year is in line with market forecast. However, as the export of Rui watches collapsed in July, China's mainland fell by nearly 40%, and the largest export market of Rui table dropped by 28.7% in Hongkong, which led Swatch to change their annual sales growth target.