Under The Tide Of "Internet +": The Clothing Industry Is Favored By Many People.

You want to be involved.

Design? Have you tried fitting out orders without leaving home? Have you ever thought that clothing design and products can be passed?

Is the way to get it?

The traditional clothing industry, which was originally driven by rising raw materials and increased labor costs, is now in existence.

Under the tide, new ideas emerged, new tricks were played, and new growth points and breakthroughs were also sought.

Try public favor of projects favored

According to the analysis of the industry, in 2014, the domestic garment industry has not yet come out of the trough because of the slowdown in the economy and the fact that the consumer environment has not yet fully recovered.

According to the statistics of the China National Business Information Center, in 2014, the retail sales of 50 major retail enterprises in the country increased by only 0.9%, representing a 3.2 percentage point reduction over the 2013 year.

Whereas

Clothing industry is facing slow sales growth reasons, inventory is still a major pressure on textile and garment enterprises.

Not long ago, Premier Li Keqiang at the executive meeting of the State Council, chaired by the State Council, proposed that we should make use of the "Internet +" to actively develop new models such as public innovation, crowdsourcing, crowdsourcing, and crowdsourcing to promote the integration of production and demand, the integration of traditional industries and emerging industries, and effectively converging resources into sharing economic growth, boosting "made in China" 2025, and forming a new pattern of innovation driven development.

Speaking of project crowd raising, Yang Chengxia, manager of production department of Beijing Bao Lian Group, known as senior garment manufacturing in the industry, said, "I participated in the fourth costume festival held in Beijing in August. I participated in similar activities before, but I didn't feel as rich as the costume festival. This activity has the on-site guest question and answer session which can increase professional knowledge. There are attractive red carpet show links.

In our view, these projects are very practical and can meet our demands and really help the insiders.

It is reported that Yang Chengxia's clothing festival is organized by the president of the clothing circle management committee, the founder of costume circles, the initiator of the clothing festival, and the chief researcher of the management consulting center of Huaye Sheng Tai, Xiang Yan, and the founder of Beijing Jifen fashion Tsukito design Inc technical director Huang Kang.

"In the downturn, costumes need some excitement to boost their confidence."

So to Yan.

In addition, it is noted that there is a big difference from the previous year's clothing festival. This festival has made some updates on the content, including some investment projects - the underwear public.

Xiang Yan said that in the usual research, many clothing people wanted to find some projects with strong operability, low risk, low threshold and income, but because of the small amount of information exchange, limited contact, and wide range of thinking and vision, it was difficult for them to find suitable projects.

In order to meet the demands of the costumes, Yan has launched two more sophisticated public funding projects -- underwear congregation and fashion dream factory.

In his view, a person's chances of starting a business are far less successful than that of the public.

Xiang Yan said that he launched the "PAPAYA underwear crowd raising" project has won the public's attention.

"The choice of underwear as the main product of the project is entirely due to the repeated consumption of underwear (three to ten pieces per person per year), long life cycle (one style can be sold for two to three years), free replacement, simple maintenance, and many other characteristics."

It is understood that from the perspective of business development mode, the resource acquisition mode of the project is relatively simple, and the investment of people or capital is feasible. The people who can develop products, those who can sell products or senior management personnel are the talents needed by the project.

And the financing needs only an ultra-low threshold of ten thousand to twenty thousand yuan per person.

Marketing through WeChat public platform or circle of friends.

"The fashion dream workshop (Beijing) Technology Co., Ltd. launched the project to meet the demand of garment people for some items with low threshold, high value, simple mode and simple marketing. This project has also opened up our thinking and vision, so that the costumes can see something else completely different from what they do in front of their eyes, which is very inspiring and helpful to the costumes."

Xu Gaotang, chairman of Beijing cog Garment Co. Ltd.

In addition to launching the "underwear congregation" project, Huaye Sheng Tai management consulting center has also planned many customized incubation platforms, such as customized platform, surface accessories platform, processing platform, product development platform and industrial park. These platforms will try one after another in the future.

Market personalized demand determines new thinking.

The personalized demand of the market also brings deeper thinking to enterprises.

In the view of Sun Ruizhe, vice president of China Textile Industry Federation, whether it is based on the Internet mode of customization, public funding, or cross-border cooperation with Internet companies, or the new incentive mechanism of shop partnership, it is a shrinking shadow of the apparel industry trying to tap new growth points with new thinking.

Xiang Yan said that buyers and sellers at home and abroad can place orders through computer terminals and mobile terminals. On the basis of basic styles, the options for online orders include fabric, needle, pocket, shoulder type, collar type, and even whether they are open, waist or several buttons.

After the buyer chooses, it can be combined and ordered, and then the system automatically generates templates to pmit to the factory for processing.

Seeking funds is not only a pain point for garment enterprises, but also a pain point for other industries. It is a difficult problem for clothing enterprises to solve the pain problem smoothly and seek funds and corresponding resources.

The industry believes that, compared with traditional investment institutions, the public financing role can play a complementary role at this time, so that small and medium enterprises that are hard to be favored by capital can see the twilight.

Whether it is product crowd raising or equity financing, the fund-raising role can help enterprises to make capital reserves, and the eco value-added services brought by the public platform will also become a powerful weapon to help start-ups to solve the pain of development.

If the garment industry wants to develop for a long time, it must pform new ideas. Instead of passively adapting to the new changes, it is better to take the initiative to cater for the new changes. The most urgent task is to seek new paths for development in a short time and achieve breakout at a relatively short time and a small price.

In addition, not only to solve short-term problems, but also to solve the core problems of long-term development.

For the clothing industry, it is to enhance the value and quality of products and make products with professional attitude.