Clothing Brand Cross Boundary Across Many Fields To Relieve Cost Pressure

Recently, the Tencent travel agency's exclusive travel agent "thunder fighter" and the seven wolves men's wear brand announced the launch of cross-border cooperation strategy, and for the first time released a cooperative custom made "mechanical wolf" clothing series.

It is understood that the attention of the thunder fighters to 330 thousand users, this cross-border cooperation not only makes WOLVES WOLF elements in the cooperative game of the "wolf planet" module display, outside the game, players can also buy a cross version of T-shirt with wolf elements.

"If you don't cross the past, people will come across!" in this cross-border era, fashion brands endorsed by fashion will never be lonely.

Not long ago, the seven wolves joined hands in the mobile game "thunder fighter", and CABBEEN fashion costumes together with the fashion hairdressing "Dong Tian modeling" ignited the industry's concern. Clothing was no longer a mere dress, and the establishment of its own fashion ecosystem is the kingly way.

"Since 2013, men's clothing enterprises have gradually entered the" closed shop "and" deep adjustment cycle ". Some traditional enterprises are trapped in the problems of high production costs, electricity supplier competition and consumer shopping habits.

A marked decline has entered a critical period of pformation. "

Feng Dehu, vice president of China Fashion Association, said recently.

Act as

Enterprises, seven wolves, nine Mu Wang, Li Lang and other traditional men's wear enterprise stores also entered the depth adjustment.

According to the enterprise earnings report, in 2013 and 2014, nine Mu Wang closed 140 shops and 179 stores respectively, and 24 shops and 376 stores were closed. The channel adjustment of the seven wolves was more obvious, and 505 stores and 681 stores were closed respectively in two years.

Cross border cooperation avoids the cost pressure brought about by the slow progress of terminal pformation. Choosing to build its own fashion consumption ecosystem is indeed one of the feasible investment directions for enterprises.

The industry expects that the cross-border pformation of traditional clothing brands can bring more enlightening solutions.

Tencent, vice general manager of mobile game product department, thinks that

It has brought inspiration and imagination to Tencent games. Both sides expect to provide users with high quality fashion products while using the brand's cultural spirit and lifestyle.

Yan Jun, deputy general manager of the seven wolves, said that with the help of cross-border games with Tencent, there will be more young people to understand the brand of the seven wolves. This is not only a new concept product's release, but also a communication between the seven wolves and young consumers.

It is understood that the product of this cross-border cooperation will be located in the official store of seven wolves and the next 100 stores of seven wolves.

The industry believes that the cross border of the seven wolves is not only involved in the game area, but customized and personalized consumer services will spread to all areas of consumer existence, such as sports, entertainment, intelligent technology and so on.

Almost at the same time, fashion brand CABBEEN and stylish hairdressing brand "Dong Tian styled Tony Studio" is also the first cross-border cooperation. The brand new hairdressing brand "Dong Tian CABBEEN modeling space" was unveiled in Shanghai not long ago.

The model of Dong Tian is created by Li Dongtian, a famous fashion stylist in China. It is a first-class styling organization in China. It is the core business of hairstyle design, make-up modeling, image consultant, photography making, make-up training and so on.

"Toda CABBEEN modeling space" is located in youth, personality and fashion, striving to bring "Dong Tian style life" to everyone who loves beauty and loves life.