LVMH And Jingdong Jointly Open Up The Online Flagship Store Of Heuya.

In recent years, Swiss watches have failed to perform well in China. The exchange rate and the state's fight against corruption have led to a decline in Chinese consumers' enthusiasm for high-end watches.

According to the Swiss Watch Industry Federation, sales of Swiss watches and clocks in China decreased by 40% in recent years in July.

Part of the reason is that the Swiss central bank decided to lift the control of currency convertibility in January this year, resulting in a sharp rise in Swiss francs and an impact on exports.

Statistics from the Swiss watch industry association do not count the impact of the depreciation of the renminbi. The renminbi will lead to higher prices of imported Swiss watches and clocks, which will further weaken the sales performance of Swiss watches in China.

Faced with China's challenging environment, LVMH group's Swiss brand heuya is experimenting with their e-commerce strategy, working with Jingdong, the second largest online retailer in China, to open the online flagship store on its website.

Hoya company and

The cooperation has given an inspiration to Swiss watch manufacturers. E-commerce has provided a new channel for them to make contact with Chinese customers more easily, especially in these high-end consumer cities such as Beijing and Shanghai.

At the opening of the online flagship store, the Heuer watches offer special designs at different price watches to attract Chinese online consumers, and also use the 360 degree virtual product display technology to enable customers to get the online shopping experience as close as possible to the store experience.

To commemorate China's first online flagship store, TAG Heuer also launched the limited edition of the Heuer G.E.M. special edition ladies' watch in Jingdong.

The group said that the reputation of Jingdong that only sells genuine products is an important reason why we choose to cooperate with them.

At present, in view of the proliferation of counterfeit products on China's e-commerce platform, it is still relatively rare for high-end watches to enter e-commerce in China.

Leo Poon, general manager of the Greater China region, said: "because the era of China's young consumers has arrived, coupled with the rapid development of e-commerce, this provides a rare opportunity for our innovation and brand growth.

On the basis of Jingdong's strong mobile users, we are constantly deepening and targeting our target customers in China, and I believe this will kindle customers' enthusiasm for the Heuer Watch. "