Martha Confirmed That It Entered Beijing Market In Winter 2015.

Marsha general, a Shanghai massacre, will enter Beijing this winter. The new store covers an area of 1500 square meters. The lighting layout is mainly designed in the decoration, and a large mirror is decorated.

Martha finally confirmed that it would enter the Beijing market in the winter of 2015 and set up in the world trade day shopping center.

The first flagship store.

In March this year, the old and depressed British veteran retailer decided to implement the new strategic plan in order to save the industry in China.

Including in 2015-2016 years, the key cities such as Beijing and Guangzhou have closed the 5 branches of the big Shanghai area by the end of August 2015. They only protect the two stores of Nanjing West Road flagship store and Admiralty Plaza flagship store, and assess the resource structure of Shanghai headquarters, and complete the renovation of Shanghai Nanjing West Road flagship store this autumn.

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The new flagship store in Marsha, Brussels, and the Times Square store in Hongkong will be opened in this new high quality boutique.

Marsha side told reporters.

The new store covers an area of 1500 square meters. The lighting layout is mainly designed in the decoration, and the large mirror is decorated. Martha hopes to change the image of the consumer in a more fashionable and concise layout, presenting the lifestyle brand style.

Besides women's wear, men's wear, women's underwear and

Marsha new store has also strengthened its food area, providing imported food, wine and in store roasting and coffee shops outside the food area.

Martha's first store in mainland China opened in 2008 and has 15 stores in China at the most. But since entering China, Martha's performance has not been satisfactory.

Marsha's first choice is Shanghai, and then shops in the second tier cities around Shanghai, hoping to build the Shanghai Delta as the center.

But the problem is that in the fiercely competitive Shanghai market, Marsha's product style is old-fashioned and its price is high, and it has not won the picky Shanghai consumers.

It is also a mistake for Martha to expand the second tier market in the first tier cities.

Martha has told reporters in the past that "we have made a careful assessment of the two level stores in the second tier cities around Shanghai. We find that our brands are not well known in these areas, so we decided to close the 5 tier two stores in these areas, thereby strengthening their advantages and focusing more on the future development of China's business."

Martha is reluctant to reveal other new store opening information, but according to the company's plan, next is going to enter the Guangzhou market.

It has been reported that Marsha is opening a shop in Guangzhou's good Plaza, but Marsha said to the interface news that it has not yet opened a shop in Guangzhou. The address of the shop has not yet been determined.